Alamo Drafthouse Cinemas San Antonio is unveiling their digital
conversion when it premieres of one of this summer’s most anticipated 3D blockbusters,
“Harry Potter and the Deathly Hallows: Part 2” as part of the movie’s
nationwide release.
The latest installment of the successful movie franchise
opens with a midnight screening on July 14, and the innovative exhibitor is
celebrating the event with a Harry Potter marathon, showing the previous seven
films starting at 6am and leading right up to the premiere of the new movie at
midnight.
This
digital upgrade at the Alamo franchise location in San Antonio continues the
exhibitor’s emphasis on providing a range of amenities such as award winning
food, extensive beer selection and world renowned pre-show programming. It will also feature cutting edge technology
including Sony’s 4K digital cinema projection technology on each of its nine
screens, the first theater in San Antonio to do so.
Alamo
Drafthouse Cinemas is well-known for its inventive alternative content events
and rare film programming as well as showcasing first run films. Its latest
efforts with the Harry Potter movies is just one more example of how digital
technology can broaden a theater’s range of programming options and deliver a
unique out-of-home entertainment experience for consumers.
Liz
Burt, Director of Sales and Marketing for the San Antonio market, says “We are
excited to launch the best film presentation our industry has to offer. We know our loyal customer base will love the
advancements that have been made.”
“Sony’s
unique 4K technology is an example of how digital technology is allowing
exhibitors more flexibility in promoting movies, like the Harry Potter
franchise,” said Andrew Stucker, National Account Manager for Sony’s Digital
Cinema Solutions Group. “Movie goers will have every detail brought to life as
part of an extremely vivid and immersive entertainment experience.”
The Alamo Drafthouse Cinema is dinner, drinks, movies and
events, all under one roof. Brand expansion has been a key growth strategy for
Alamo Drafthouse Cinema since Brandon Arceneaux and Chris Hoegemeyer brought
the concept to San Antonio in 2004. Opening the Westlakes 9 screen location
first, the company has grown to three theatres in San Antonio, the most recent
opening in Stone Oak this past November.
“We could not be happier with how well the San Antonio community
has embraced Alamo Drafthouse, and what our concept has to offer,” says
co-owner Brandon Arceneaux.
