CineAsia, Hong Kong—Dec 7, 2011
GDC Technology Signs Exclusive Distributorship with imm Sound to Deliver Immersive 3D Sound Technology in Asian Market
GDC Technology (“GDC Tech”), a world leading digital cinema solution provider, is excited to announce today that it has been appointed by imm Sound, the leader in 3D immersive sound, to exclusively distributing imm Sound’s revolutionary 3D sound systems in Asia, including in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, South Korea, Singapore and Taiwan. The first installation of imm Sound systems in Asia is slated for completion in December 2011 and will be featured at Wanda Cinema, China’s number one cinema chain, in Tianjin.
Based in Barcelona, imm Sound is a pioneer in the 3D sound revolution for the digital cinema industry. In November 2010, imm Sound installed the world’s first 3D sound technology at Araújo Cinemas in Maringá, Brazil. As of today, imm Sound is the market leader in 3D sound technology and has achieved the largest number of installations in cinemas worldwide. imm Sound started its extensive research and development of its innovative 3D immersive sound system in 2003, which aimed to bring a new three dimensional immersive sound technology to the movie industry worldwide. imm Sound technology uses careful placement of extra loudspeakers and fully integrated 3D soundtrack to create natural sound fields that completely surround the moviegoers. imm Sound can locate sounds in 3D space with unlimited audio output channels to make moviegoers enjoy total immersion. imm Sound is also known for its highest quality 3D upmix capability of generating real-time 3D immersive sound scenarios from stereo, 5.1, 7.1 sound sources, as demonstrated by the fact that it has been working daily in cinemas around the globe, with all types of content.
“GDC Tech appointment as exclusive imm Sound Platinum Distributor will better serve the industry with a complete one-stop service for cinemas in Asia seeking the combination of both the highest quality digital images and 3D sound cinematic experience,” said Dr. Man-Nang Chong, founder and CEO of GDC Tech. “We believe 3D sound is a vital part of the complete cinematic experience and it is undoubtedly the future of the digital cinema industry. We’re very honoured to partner with imm Sound to deliver the most immersive and sophisticated 3D sound technology to the Asian market. Together with the leader in 3D sound technology, the partnership will create a premium sensory experience for the most discriminating movie lovers.”
“imm Sound knows that Asia, and particularly China, is a very important market for the global cinema industry. We’re delighted to be cooperating with a partner who has an in-depth knowledge of this region,” said Vicente López, president of imm Sound. “The GDC Tech team has truly impressed us with their expertise and quality. It is a privilege to work with a company who shows great dedication to the highest quality and innovation in cinema as we do at imm Sound.”
