Whether exhibitors are looking to improve their bottom line, or want to wow
with the new experiences and technologies that surpass home and mobile
entertainment, DLP Cinema can provide a forward-facing solution. Together with partner
licensees Barco, Christie and NEC, DLP Cinema is helping to enhance theatres with
the brightest 3D showings, high frame rate (HFR) content playback, large screen
laser projection, and other advantages today.
“We have been at the core of the digital cinema movement ever
since the first theatres adopted DLP Cinema technology nearly 15 years ago, and
have championed its innovation and values throughout,” said Dave Duncan,
manager of DLP Cinema and Professional Display for Texas Instruments. “Although
we are thrilled as more exhibitors and theatregoers enjoy the benefits of
digital with each showing, it’s all the groundbreaking possibilities still to
come that are the most exciting.”
Using DLP Cinema technology in their theatres, exhibitors
across the globe have been able to share the immersive quality of digital 3D through
James Cameron’s
Avatar, and a new
level of detailed action via Peter Jackson’s HFR blockbuster,
The Hobbit: An Unexpected Journey. Last
month, AMC Theatres introduced the world’s first commercial cinema showing of
laser projection, courtesy of a DLP Cinema-powered prototype projector from
Christie that enabled Jon Chu’s
G.I. Joe:
Retaliation to be experienced in 3D at the high brightness levels normally
seen in 2D showings.
Looking ahead, with the inherently high quality, speed, and
reliability of DLP’s technology, it becomes a matter of when – not if – other
breakthroughs will be made available to exhibitors using digital cinema. Students
worldwide already interact with lessons and content via DLP-powered classroom projectors,
and thus it is not a stretch to foresee audiences using similar gesture control
to interact with a movie at a DLP Cinema-equipped theatre, perhaps to direct a
scene or select an alternate ending. Wearable displays are in the works that
deliver a live, up close level of augmented reality to individuals, which could
also coordinate with a DLP Cinema projector for a personalized movie event. The
power of DLP Cinema projection has also helped bring hologram-like renditions
of famous entertainers to the stage, a capability that could also find its way
to local theatres for a new type of live, 3D performance. While the best
viewing of 3D content necessitates glasses, even with the speed of DLP Cinema
technology, that same imaging quickness could one day result in a glasses-free
experience in theatres of the future.
With a comprehensive range of DLP Cinema projectors
available from Barco, Christie and NEC, including more compact, cost-effective
models with DLP Cinema’s S2K chipset, the positive promise of digital cinema –
and greater potential for the future – is being upheld for exhibitors of nearly
every size and locale. From art houses and independently-owned cinemas to
multiplexes throughout regions, DLP Cinema is partnering with owners to keep
innovation alive, well, and, most importantly, possible for the industry. At
Cinema Paradiso, located in the historic Vinnette Carroll Theatre in Fort
Lauderdale, FL, a full digital setup featuring a DLP Cinema-powered projector
with the S2K chipset promises to keep audiences coming back for more.
“With our new DLP Cinema projector, our audiences are so
happy now,” said Gregory Von Hausch, President & CEO, Cinema Paradiso. “So
much more content is available to us, and the audiences are delighted by the
increased variety. But most of all, the image is everything – so brilliant,
crisp and intoxicating. I love it, and so do our crowds.”
To learn about the benefits of projectors featuring DLP
Cinema technology, please visit our partners Barco, Christie and NEC while at
CinemaCon 2013. Additionally, join DLP Cinema on Monday, April 15 at 8:30am PT
for the International Day Program breakfast, and on Tuesday, April 16 at 9:30am
PT for the “Salute to the Top Grossing Films of 2012,” which will honor and
illuminate the top titles from the past year. Additionally, for more
information on DLP Cinema, please visit
www.DLPCinema.com.
* As of April 1, 2013,
worldwide adoption of DLP Cinema screens reached 82,364, with 43,615 of those
being 3D-enabled. IMAX® Powered by DLP Cinema digital screens reached a total
of 564 worldwide (308 in North America and 256 internationally). 