Cordoba—Apr 18, 2013
Ymagis to Help Digitize the 125 Screens of Spanish Exhibition Circuit CineSur Circuito Sánchez-Ramade with the support of NEC and Proyecson
CineSur Circuito
Sánchez-Ramade, a family owned cinema circuit and the most prominent Spanish
cinema chain based in Andalucia, has concluded an agreement for the deployment
and installation of digital projection systems to all its screens.
CineSur Circuito
Sánchez-Ramade operates 125 screens located in 11 different cinemas amongst
which count some of the most visited in Spain. This deployment is being done in
partnership with Proyecson and Ymagis, the European deployment entity leader in
France, Spain, Germany and the Benelux.
With this landmark
agreement, the Spanish cinema exhibition market continues to move towards full
digitisation, under distributors’ Virtual Print Fee (VPF) agreements managed by
Ymagis. CineSur Circuito Sánchez-Ramade will have all of its screens converted
to digital in a short period of time, showing its commitment to provide the
best possible experience to its audiences.
Proyecson, the Valencia-based
installation company with delegations in several Spanish cities, will be
responsible for the installation of digital systems consisting of NEC
projectors and Doremi IMBs, in CineSur Circuito Sánchez-Ramade’s cinemas. Proyecson
has played a key role in securing the participation of NEC in this deployment.
CineSur Circuito
Sánchez-Ramade’s management has gone through a long and careful process to
restructure its cinemas’ operations and to find the ideal partners for their
digitization. With Proyecson, NEC and Ymagis, CineSur Circuito Sánchez-Ramade
will enjoy a seamless transition and will benefit from all the advantages provided
by the digital projection technologies, such as flexibility and optimization of the operations.
Juan José de Dios, CineSur
Circuito Sánchez-Ramade’s MD said: “After a long time debating how to convert
our cinemas, we found in Proyecson, NEC and Ymagis, a complete solution ideally
designed for our circuit. This agreement will ensure that we continue to
program our cinemas as we have done for many years. Whilst we will able to
provide to our audiences all the content they expect to find in our cinemas, we
will have the opportunity to offer them the latest technology, knowing we have an
extensive network of support behind.”
Mark Kendall, Business Development EMEA, Digital Cinema at NEC Display
Solutions Europe said: " Yet again NEC combines its efforts working with a
local partner and a European deployment agency to come up with tailored
solutions to meet the needs of our customers.
We are very pleased to be able to support such a committed, family owned
circuit, such as CineSur Circuito Sánchez-Ramade. With this deployment we see
the Spanish cinema industry coming closer to a full conversion.”
Francisco Lafuente, Managing Director at Proyecson
said:
"With over
50 years of industry experience, and a highly involved team, as well as being
the only company in Spain with its own R & D department, allows us to
address major projects such as the digitization of CineSur Circuito
Sánchez-Ramade, always following implementation parameters that satisfy the
needs of the most demanding customers, both in terms of high quality
installations, and after sales services and support..”
Manel Carreras, General Manager, Spain & Vice President Sales and
Business Development at Ymagis, said: “Partnering with
Proyecson and NEC to complete the Digital Cinema rollout at CineSur Circuito
Sánchez-Ramade shows again our commitment to the exhibition industry across
Europe and especially in Spain; we are very honoured by the trust such a prominent
circuit has placed on Ymagis. CineSur Circuito Sánchez-Ramade’s deployment
consolidates our market position in Spain and will help us become the leader of
the digital cinema industry in Europe.
About CineSur Circuito Sánchez-Ramade:
Cinesur Circuito
Sánchez-Ramade was founded in 1932. During the years that followed CineSur
Circuito Sánchez-Ramade acquired various locations in Andalucia in order to
build more cinemas. From its origins until today it has progressively
continued its expansión and currently it is one of the leading exhibition
companies in Spain, leading the ranking amongst the top five. In 1998 CineSur
Circuito SánchezRamade built in Seville the first large megaplex in Spain: Cinesur Nervion
Plaza with 20 screens. This theater is a benchmark of quality and comfort
that has been exported to other Spanish cinemas. Currently, Cinesur Circuito
Sánchez-Ramade has 11 cinemas with a total of 125 auditoriums and 25,600 seats,
distributed through Andalucia, Extremadura and Castilla la Mancha. Every year more
than 5,000,000 visitors are entertained in its cinemas. Further
information at www.cinesur.com
