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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke, UK—Dec 3, 2013

Sony Launches SRX-R510P 4K Cinema Projector for Smaller Screens

Sony Digital Cinema today unveils a compellingly-priced addition to its market-leading 4K digital projector family.  The new SRX-R510P brings a true Sony 4K experience to cost-conscious independent cinema owners and smaller theatres with screens up to 10m wide. Versatile and easy to maintain, the next-generation projector shares the same compact body, integrated media block and optical engine as the acclaimed SRX-R515P projector.
 
At the heart of the SRX-R510P is Sony’s class-leading SXRD optical engine. Coupled with the projector’s premium-quality wide aperture lens, this achieves an impressive 9,000 lumen brightness, together with a remarkable contrast ratio of over 4000:1 for sparkling highlights and deep blacks – far in excess of DCI* specifications.
 
It’s illuminated by an array of four individually-replaceable HPM (High Pressure Mercury) lamps that provide ample light levels for smaller screens. Delivering remarkably consistent colour accuracy, this innovative multi-lamp array offers the additional benefits of fuss-free lamp replacement, low operating costs and a reduced risk of ‘dark screen’ outages in the event of single lamp failure.
 
Like all other projectors in the Sony 4K line-up, the SRX-R510P can be adapted in minutes for smooth, immersive 3D presentation by adding an easy-to-fit optional dual lens and filter pack.
 
The projector’s remarkably compact dimensions simplify installation in smaller booths where space is at a premium. Operation via the large 15-inch touch screen Graphical User Interface (GUI) is compatible with Sony’s Theatre Management System that simplifies projector set-up, content management and creation of a complete show schedule. Remote operation is also supported via a networked PC and web browser.
 
Playback options are broadened further with two standard HDMI inputs that allow projection of alternative content such as live video or Blu-ray Disc.
 
“Detail matters for every patron, and Sony 4K makes perfect commercial sense for every size of screen,” says David McIntosh, VP at Sony Digital Cinema Europe. “The extraordinary buzz that our groundbreaking SRX-515P has already generated in the market has made smaller theatres clamour for an economical 4K solution. The SRX-510P makes true 4K even more accessible – without compromising all-important picture quality that’s made Sony Digital Cinema the world-leading 4K choice for exhibitors worldwide.”
 
The SRX-R510P 4K digital cinema projector from Sony will be available in Europe from February 2014.
 
* Digital Cinema Initiatives, LLC (DCI) is a joint venture of Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios. DCI's primary purpose is to establish and document voluntary specifications for an open architecture for digital cinema that ensures a uniform and high level of technical performance, reliability and quality control.
 
ABOUT SONY DIGITAL CINEMA 4K
With over 15,000 systems in the market, Sony Digital Cinema 4K technology letsmoviegoers experience exceptional picture quality from every seat in the cinema – with spectacular detail, contrast and colouron any size of screen. Sony Digital Cinema 4K projection systemsgive audiences a more immersive, emotionally engaging visual experience you simply can't get at home – in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema.

It’s captured the imagination of audiences and industry alike, winning Hollywood’s commitment as underlined by 4K releases from studios such as Paramount, Warner Brothers, 20th Century Fox, and Sony Pictures. It has also won the support of Hollywood heavyweights like Christopher Nolan (“Dark Knight Rises”, “Inception”), David Fincher (“The Girl with a Dragon Tattoo”) and Harald Zwart (“Karate Kid”), who have all released recent blockbusters in the 4K format.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world’s biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Professional Solutions (UK): Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers. Sony Professional Solutions (UK) Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More Sony UK News:
Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Feb 9, 2015 Estonian Independent Cinemas Embrace 4K and 3D Technology
Sony Digital Cinema Logo
In 2015, 4K and 3D technologies have hit the countryside of Estonia. The best cinema technology is no longer limited to the big screen, with smaller cinemas gaining access to a state of the art cinema environment.

Jun 26, 2014 Sony and Vue Entertainment Unveil World First Live 4K Streamings of FIFA World Cup™ Matches to Cinema
Sony Digital Cinema Logo
Sony and Vue Entertainment have today announced a new milestone in live sports entertainment, as two of the 2014 FIFA World Cup™ matches will be streamed live to a UK cinema in stunning 4K(*1) . In a world first, Sony and Vue Cinemas will be working with technical partners Eutelsat, DSAT Cinema and IDC to deliver a FIFA World Cup™ quarter final match and the final in captivating Ultra High Definition on 4th and 13th July, at Vue’s state-of-the-art multiplex at Westfield, London.

Mar 13, 2014 Sony and National Theatre Live Collaboration Results in Record Breaking Figures
Sony Digital Cinema Logo
Following the first ever live 4K theatre broadcast, National Theatre Live and Sony is pleased to announce the production of War Horse was seen by over 155,000 people around the world (120,000 people in the UK alone). This tops National Theatre Live’s previous live audience record of 110,000 people who saw The Audience with Helen Mirren, broadcast from the West End in June 2013 (80,000 of whom were in the UK).


Nov 13, 2013 Sony Digital Cinema Set to Wow the Cork Film Festival with A Variety of 4K Screenings
Sony Digital Cinema Logo
Sony Digital Cinema today announced that it is supporting the 2013 Cork Film Festival in Ireland. Attendees from across the country are invited to view a variety of content on Sony’s 4K digital cinema SRX-R515 projector from up until Sunday 17th November.

Sep 26, 2013 Sony Digital Cinema Equips New Gaumont Pathé Multiplex with Industry Leading 4K Digital Projectors
Sony Digital Cinema Logo
Sony Digital Cinema has been chosen by Les Cinémas Gaumont Pathé, one of Europe’s leading cinemas chains, to equip all 11 screens in its new Pathé Le Mans multiplex exclusively with Sony 4K technology.

Apr 19, 2013 Sony Digital Cinema Showcases the Incredible Capabilities of 4K Projection at Kino 2013
Sony Digital Cinema Logo
Sony has been announced as the chief technology sponsor for Germany’s biggest cinema industry event, Kino 2013, a landmark conference taking place in Baden-Baden from April 23-25.

Apr 2, 2013 Sony Digital Cinema and Giometti Cinema Announce the Signing of an Agreement Based on the Virtual Print Fee (VPF) Model.
Sony Digital Cinema Logo
Giometti Cinema is Italy's third largest cinema chain and was the first, last year, to fit out its entire multiplex in Tolentino with Sony Professional 4K technology, providing resolution four times higher than the 2K format, with the power to offer audiences an incredible cinema experience.

Mar 11, 2013 Sony Introduces New 3D System to Expand Choice for its 4K Digital Cinema Customers
Sony Digital Cinema Logo
Sony Digital Cinema today announced it is expanding the choice of 3D technology in European countries by introducing a new 3D offering for the cinema industry. The new solution, now available across Europe, will mean exhibitors can show 3D content on two of Sony DCI-compliant 4K projectors: the SRX-R320SP and the SRX-R515P.
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