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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.


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Basingstoke, UK—Apr 2, 2013

Sony Digital Cinema and Giometti Cinema Announce the Signing of an Agreement Based on the Virtual Print Fee (VPF) Model.

Giometti Cinema is Italy's third largest cinema chain and was the first, last year, to fit out its entire multiplex in Tolentino with Sony Professional 4K technology, providing resolution four times higher than the 2K format, with the power to offer audiences an incredible cinema experience.

In fact, Sony Digital Cinema was the main sponsor at the opening of the Tolentino International Film Festival, the international cinema event that took place in June in the city of Tolentino (Macerata), organised by the Giometti Cinema circuit with the support of the Whiterose Pictures production and distribution company.
Now Giometti Cinema is strengthening its ties with Sony Digital Cinema by finalising a deal for the VPF (Virtual Print Fee) programme, a model based on the involvement of third parties in the sharing of costs and benefits which Sony is implementing to support cinema owners and promote the digital migration of Italian cinema halls, drastically cutting initial investment costs and increasing profits thanks to the greater influx of viewers keen to experience the advantages of 4K projection.
As part of the deal, Giometti will purchase a further 18 Sony projectors, with a product mix that will include SRX-R320 models and the new, revolutionary SRX-R515.
“We are really excited about having completed the digital migration of our cinema halls with Sony Digital Camera original 4K projection systems,” enthuses Giovanni Giometti, at the helm, together with his sons, of the Giometti Multiplex Cinema chain. As a result of this deal we shall be able to give our viewers an innovative experience, thanks the Sony 4K technology which offers exceptional image quality and detail. We are expecting our business with Sony Digital Cinema to continue also in the future, with a view to offering highly technological, state of the art solutions”.
“Giometti Cinema is the first chain in Italy to sign this deal and we are proud that, after having tested the Sony projectors, by converting an entire Multiplex to digital, Giometti has decided to equip its most prestigious cinema halls with Sony Digital Cinema 4K technology,” says Enrico Ferrari, Digital Cinema Solutions Account Manager for Italy, Spain and Portugal. “Sony Digital Cinema aims to help independent cinemas recreate unique, specialised surroundings equipped to offer the public an incomparably compelling and thrilling cinema experience.”
“Nowadays 4K systems are the future of the cinema, in contrast with 2K systems which were only a halfway house on the way to 3D, a technology that has nonetheless revolutionised the picture industry,” comments Massimiliano Giometti, technical director of Giometti Cinema. “A year has passed since we decided to switch to Sony Digital Cinema 4K, and we're totally satisfied with this new level of quality for the cinemas, offering our audiences a fresh, and more thrilling cinema experience.”

Sony Digital Cinema Contacts:
Contact Sony
Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Sony Professional Solutions (UK): Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers. Sony Professional Solutions (UK) Directory page

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