NEC (China) announces today that 18 sets of its newly developed DC projector, NC1100L, the first DCI certificated laser projector, have been shipped to 9 cinemas in 5 provinces. This is a mark of the Chinese digital cinema industry marching into the laser era.
NC1100L, with its laser light source, has been the most expected product since its first appearance at ShowEast in Oct. 2013. These first 18 sets will be installed in some cinemas of the leading cinema circuits, including Guangzhou Jinyi, Guizhou Xingkong, Huaxia, Hunan Chuxiang, Shandong New Century and Henan Oscar.
“Laser projectors can offer the audience better experience, with laser light source’s advantages.” says Mr. Huang Jinyong, GM of Guizhou Xingkong Phoenix Cinema, “Besides technology, as one of the most cost-effective projector, NEC’s NC1100L has such advantages in TCO, which gives us more confidence to seize opportunities in China’s fast growing cinema market. NEC laser projector has got the DCI ; this secures the industry standards. We don’t have any reason to hesitate to have all our auditoriums to be installed with NC1100L. We would like to express our appreciation to NCR, our contractor, for its excellent SI job, and especially for its recommendation of this great projector.”
Mr. James Li, Deputy General Manager of Display Division of NEC China, says “NEC China is growing with China’s film industry; we understand the trends of the market, and the needs of our customers. Urbanization is giving exhibitors bigger arenas, and competition is getting tougher. Our laser projector NC1100L could benefit in both cinema performances and lowering down the cost for cinema owners. Sharing more and more technology, such as our UHP and laser hybrid light source, we will be breathing together with China film industry, and we will contribute to the Golden Age of Development of China. ”
NC1100L can project onto an 11-meter wide screen, assuming 1.8:1 gain. These first 18 sets of NEC NC1100Ls will be put into operation soon. James Li from NEC China also acknowledged that at least 100 sets of NC1100L are scheduled to be installed in China before the end of this year.