Major Cineplex Installs Thailand’s First Christie RGB Laser Projection System in its Flagship Multiplex at the Famous Siam Paragon Shopping Mall

Christie® is pleased to announce that Major Cineplex, the largest cinema operator in Thailand, has chosen Christie’s unique RGB laser projection system for its flagship auditorium, Paragon Cineplex, to deliver the ultimate 3D viewing experience for movie-goers.

Located on the fifth floor of the famous Siam Paragon shopping mall in the heart of the city, Paragon Cineplex comprises 16 screens and 5,000 seats, and is well-known as Thailand's largest cineplex. The projection system will be fitted in Siam Pavalai theater, Thailand’s single, grandest theater equipped with 23-meter screen and 1,096-seat capacity, making it an ideal venue for the deployment of the Christie RGB laser projection system.

The system is comprised of a Christie CP42LH 3DLP® 4K RGB laser projector featuring enhanced wavelength diversification (EWD), connected via fiber optic to a laser rack housing eight laser modules that generate white light from multiple combinations of RGB primary color wavelengths to offer a spectacular 3D viewing experience on silver screens. The single system is capable of generating 40,000 lumens – much brighter than what current, lamp-based digital projectors can deliver.

With this installation, Major Cineplex will be the first exhibitor in Thailand to deploy Christie’s pinnacle RGB laser projection system.

“We are proud to be the first exhibitor in Thailand to offer this brand new cinema technology for our guests to enjoy a movie experience like no other,” said Vicha Poolvaraluk, Chairman of Major Cineplex group. “Over the years, we pride ourselves in creating the best movie-going experience to our patrons. By introducing Christie’s cutting-edge RGB laser projector to our flagship multiplex, we are taking the immersive cinema experience to the next level and I’m sure our customers will appreciate what’s in store for them.”

The CP42LH produces a color gamut that exceeds the DCI P3 color spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability.

Han Kim, General Manager, Christie Singapore, said, “We’re very pleased that Major Cineplex, the largest cinema chain in Thailand, has placed its trust in our award-winning RGB laser projection system, which has effectively demonstrated how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be greatly improved. The cinematic presentation delivered by our CP42LH with EWD in Paragon Cineplex will not only captivate movie-goers, but also provides confidence to cinema exhibitors in terms of performance and reliability.”

Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re delighted that Major Cineplex has selected our RGB laser projection system for its flagship multiplex in Bangkok to deliver the best laser projection and viewing experience. Since we rolled out our RGB laser projection system two years ago, an increasing number of exhibitors around the world have chosen our RGB laser architecture that produces incredible brightness, a reinforced color spectrum and an extraordinary contrast ratio that significantly improves the efficiency of 3D projection systems.”

Christie’s RGB laser projection system is the preferred choice for a premium 3D cinema experience for an increasing number of leading cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing; the iconic Shanghai Film Art Center; Suning Cinema halls in Shanghai, Zhenjiang, Anshan and Baotou; Oscar International Cinema in Xi’an and Xiamen, SM Seaside City in Cebu, the Philippines; CGV SphereX Youngdeungpo in Seoul, South Korea; CGV Centum City in Busan, South Korea; CGV Vietnam in Ho Chi Minh City, and HOYTS Chadstone in Melbourne, Australia.

About Major Cineplex
Major Cineplex is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. For more information, go to: www.majorcineplex.com

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Carmen.Robert@christiedigital.com

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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. Our technology, paired with the support of professional services to design, deploy and maintain installations, inspires exceptional experiences. Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, and LED and LCD displays. Visit www.christiedigital.com. Christie Directory page Christie Web Site

About Major Cineplex: Major Cineplex Group Plc. (MAJOR) is Thailand’s Best Entertainment Lifestyle Company with core business in cinema, bowling, karaoke, ice skating rink, advertising media, retails space, film distribution and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002.

The “Cineplex” concept was first introduced to the Thais in 1995 when Mr.Vicha Poolvaraluk, the founder of MAJOR, built the first-of-its-kind Standalone “Cineplex” in the Pinklao area of Bangkok. Currently MAJOR commands approximately 70% market share of the Thai cinema industry's admissions revenue. MAJOR has always been the first who invented and imported the newest world class technologies into the country. Total of 181 branches, 846 screens : Bangkok&Up-Country 172 branches 800 screens, International 9 branches, 46 screens.

Major Cineplex Directory page

Tags:

Exhibitor Deals Laser Illumination

Source:

Major Cineplex (Bangkok) Christie (Cypress)

Countries:

Thailand

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	Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979, has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie Website News Archive Local Directory Page Recent News: Sep 11, 2023 Christie Lights Up TIFF Venues Once Again Christie® is proud to renew its partnership with the Toronto International Film Festival® (TIFF) for the 23rd consecutive year. Until September 17, 2023, Christie is illuminating venues, including the Scotiabank Theatre, to help the festival recognize homegrown and international cinema. Full News Article Christie Website Christie Local Directory Page Aug 17, 2023 Christie to Elevate Cinema Experience for Chinese Audiences at BIRTV Christie® will elevate the cinema experience for Chinese audiences with industry-leading cinema solutions ideal for both mainstream and Premium Large Format (PLF) auditoriums at the Beijing International Radio, TV and Film Exhibition (BIRTV), to be held at the China International Exhibition Center from August 23-26. Full News Article Christie Website Christie Local Directory Page Aug 3, 2023 Christie to Serve as Official Technology Partner of Big Cine Expo 2023 Christie®, the leader in inspiring exceptional experiences, is proud to announce its ongoing partnership with Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year. Full News Article Christie Website Christie Local Directory Page Jul 19, 2023 Christie Supplies RGB Pure Laser Projectors to Cineplex Germany Christie® is pleased to announce it has signed a multi-year agreement to supply its RGB pure laser projectors to Cineplex Germany. Work is underway to install RGB pure laser projectors as part of the agreement, which will operate until 2026. Full News Article Christie Website Christie Local Directory Page