Sony Digital Cinema 4K
confirms
that its high-contrast SRX-R515P projector
has been selected by exhibitor services specialists CinemaNext to showcase the revolutionary EclairColor Digital High Dynamic range (HDR) color technology at
CinemaCon.
Content mastered in EclairColor will be
screened throughout the convention using the high-contrast SRX-R515P projector
in the Caesars Palace Conference Center’s Tribune Room. Accredited show
visitors can reserve their demonstration at
http://eclaircolor.simplybook.it
Offering light output levels ranging from
9,000 lumens to 60,000 lumens to suit every size of screen, all Sony
SRX-R500 Series 4K projectors are ‘HDR ready’,
offering an industry-leading average contrast ratio of 8000:1. Exceeding specifications
set for screening movies mastered using EclairColor’s digital mastering
solution, this allows exhibitors to present 4K HDR content with a dramatically
expanded range of on-screen brightness levels – from eye-popping highlights to
rich, darkly detailed blacks and shadow areas.
“Right
now, Sony Digital Cinema 4K is the only manufacturer of affordable cinema
projection equipment that meets image brightness and contrast requirements for
presenting movies mastered using the EclairColor High Dynamic Range (HDR)
process”
confirms David McIntosh, Vice President,
Sony Digital Cinema 4K Solutions for Europe and the Americas.
“HDR
is the next frontier for exhibitors, adding an extra dimension of excitement
and realism for cinema audiences. And the great news is that all Sony 4K
projector owners are ready for HDR right now – without the massive investment
demanded by other systems.”
Created by engineers from Eclair and
CinemaNext, EclairColor is a proprietary digital HDR color process that
optimises content for presentation at reference light levels of 30fL for 2D
projection. This allows cinemas operating Sony SRX-R500 projectors to present
movies with an expanded range of brightness levels for an impressive HDR
entertainment experience.
Sony Digital Cinema 4K gives audiences
an entertainment experience they’ll never forget in 2D or 3D.
There’s a complete family of Sony 4K
projection systems to suit every cinema operator, from small boutique screens
to the largest multiplex. All our easy-to-use projectors deliver true 4K
resolution images that viewers love, bursting with rich colour and industry-leading
8000:1 average contrast ratio. Sony’s R500 series of projectors are also
HDR-ready, meeting brightness and contrast requirements for screening the
latest 4K movies mastered for High Dynamic Range presentation.
Spectacular 4K images are matched by
impressively low running costs. The long-lasting HPM multi-lamp array in all
our R500 Series projectors is more energy efficient than traditional Xenon
lamps, reducing routine maintenance and cutting the risk of revenue-threatening
dark screens.
A compelling choice for the big
screens, our Premium Large Format (PLF) projection solution outshines costly
first generation laser systems, with unrivalled 4K picture quality at light
levels up to 60,000 lumens. Currently in development, a ground-breaking new
generation RGB 4K laser projector from Sony Digital Cinema will give theatre
owners an additional choice of light source for presenting HDR-ready images in
2D or smooth, immersive 3D on the largest screens.