CinemaNext, Ymagis Group’s leading exhibitor services
provider in Europe (ISIN: FR0011471291, TICKER: MAGIS, PEA-PME-eligible) and
French cinema exhibitor Megarama are pleased to announce today the signing of
an agreement for the installation of the revolutionary EclairColor HDR
technology on 15 screens.
The announcement was made on the first official day of
CinemaCon, the convention of the National Association of Theatre Owners (NATO),
which takes place in Las Vegas (NV) through March 30.
“We will deploy the new EclairColor HDR technology at 10 of our cinema
sites across France with the first two cinemas – Megarama Bordeaux and Megarama
Villeneuve-La-Garenne - to be equipped in April,” explains Jean-Pierre Lemoine,
President and CEO of Megarama Group. “After laser technology, we are continuing
to invest in the modernization of our own cinema equipment with EclairColor, a
brand new, affordable HDR technology powered by Sony Digital Cinema 4K SRX-515
projection system technology. The benefits for moviegoers are real with a
significantly enhanced image andan increased perception of details, the color
range is much richer and the gradients much more refined, even in the darkest
colors.”
“Following the recent announcement of our first 25 EclairColor screens in
Germany, we are thrilled to seal this new alliance with French circuit
Megarama, for the deployment of our HDR technology at ten of their cinema
locations,” states Maxime Rigaud, Managing Director of CinemaNext France,
Switzerland and Africa. “This is an important milestone for our company in the
establishment of a powerful network of EclairColor screens in France, – with 41
already equipped or to come – allowing a greater number of moviegoers to take
advantage and experience this new cinema standard.”
"The
benefits EclairColor HDR technology offers are clearly visible to moviegoers as
an affordable technology for any exhibitor since we have made this process
compatible with a range of existing projectors,” explains Vincent Bruère,
account manager at CinemaNext France. “Megarama represents the largest EclairColor
agreement to date by a cinema exhibitor, and we plan to maintain our business
relationship at a high level. We will equip two new eight-screen cinema builds
scheduled for an opening late 2017 at the Megarama Saint Gely and Megarama
Montigny-lès-Cormeilles, respectively located near Montpellier and Paris,
France.
EclairColor is a new digital HDR color solution that combines a
mastering process and the optimization of select projection system technologies
readily available today through CinemaNext. It provides cinemas with
unparalleled image projection technology. All types of cinemas - independent
movie theaters, regional chains and giant exhibition circuits -, regardless of
their screen size, can be equipped with EclairColor. The equipment can be used
to run EclairColor mastered content as well as standard DCI content. To date, a
total of 47 cinema screens are equipped with EclairColor: 21 in France, 25 in
Germany and 1 in Tunisia.
EclairColor is a
registered trademark of CinemaNext (Ymagis Group).
