Eclair, a leader
in content services for the motion picture and television industries in Europe
(Ymagis Group – FR0011471291, MAGIS, PEA-PME eligible), is pleased to announce
an agreement with German cinema exhibitor Timebandits GmbH & Co.
Kinobetriebs KG to fully-equip its flagship Berlin cinema, theHackesche Höfe Kino, with EclairColor HDR technology, thus becoming the first all-EclairColor
cinema complex in the world.
“We are delighted to see Hackesche Höfe Kino, considered
one of the best arthouse cinemas in Germany, embrace our HDR technology,”
explains Michael Krauth, General Manager of Eclair Deutschland “EclairColor
represents a fantastic opportunity for the film industry to raise the quality
of the cinema experience at a reasonable cost. The advantages are clearly
visible to all – professionals and general audiences alike. EclairColor is also
a commitment to the creative teams that their film seen by cinemagoers will be as
they originally intended. The strict specifications of the EclairColor process
ensure excellent control is retained over the image on screen, thus
guaranteeing that the artistic choices of the movie director or DP are properly
reflected.”
For Gerhard Gross, Managing Director of the Hackesche
Höfe Kino, “We promise our guests the best experience and that’s exactly what
we will deliver with EclairColor by helping bring back the magic of the movies.
EclairColor enhances the big screen experience with more brightness, crisper
images, greater depth of field, and more density, and it applies from US
blockbusters to independent movies.”
“Germany is a leading market in Europe for the
implementation of our EclairColor HDR technology with 51 screens, 10 of which are
located in Berlin alone, including the Cineplex Titania Filmpalast and the Neue
Eiszeit Kino,” explains Georg Miros, Eclair Sales & Business Development
Manager. “Before the end of October, the five-screen Hackesche Höfe Kino complex
will be equipped with EclairColor technology powered with Sony Digital Cinema
4K SRX-R515P projection systems. Berliners will be able to enjoy considerably higher image quality from
every one of the complex’s 685 seats.”
EclairColor
technology was praised by moviegoers in an audience
survey conducted in France last month. The study performed by an independent
body, L’Observatoire de la Satisfaction, revealed 97.3% of moviegoers who
attended the screening of a film in EclairColor intend to repeat the experience
and over two thirds will be recommending it to their family and friends.
Spectators spontaneously mentioned the beauty of the images, stating they are
of superior quality, more colourful and brighter in comparison with a standard
image. More importantly, the projection in EclairColor significantly increased
the level of appreciation of the film versus a screening in standard format
(source: the Observatoire de la Satisfaction’s
L’Echo du Public barometer). The full study is available at the
following address:
http://eepurl.com/c4AXKH
There are currently 105 EclairColor screens located
across Germany (51) and France (46), the United Kingdom (3), Italy (1),
Switzerland (1), Tunisia (1), Spain (1) and the USA (1). For the full list of cinemas
available in EclairColor and film line-up,visit:
http://www.eclaircolor.com
EclairColor™ is a
registered trademark of Ymagis Group.
ABOUT ECLAIR - YMAGIS GROUPFounded in 1907
in the early days of cinema, Eclair is a historic, innovative and respected
company in the motion picture and television industries. Eclair is the Ymagis
Group’s business unit dedicated to content services, a leader in advanced
digital technology services for the cinema industry. Through CinemaNext and
Eclair, the Group provides innovative solutions to movie exhibitors,
distributors (feature films & event cinema), producers, cinema/TV
advertising networks, rights holders, broadcasters, VOD/S-VOD platform
operators and video publishers. Created in 2007, Ymagis Group is headquartered
in Paris and has offices in 24 countries with more than 700 employees. Our core
business is structured around three main units: CinemaNext (exhibitor services:
sales and field services, software solutions, customer service/NOC and
consulting), Eclair (content services: post-production, theatrical delivery,
digital distribution, versioning and accessibility, restoration and
preservation) and Ymagis (financial services). For more information, please
connect to www.ymagis.com, www.cinemanext.com or www.eclair.digital
ABOUT Hackesche Höfe KinoThe Hackesche Höfe
Kino is an independent arthouse cinema with a substantial programming policy.
It was built in the Berlin Mitte area after the wall came down in 1996 and is
based on the blueprint of the courtyard with the same name i.e. the Hackesche Höfe.
Today it is a contemporary centre of cinematic art with five auditoriums seating
685 people. European arthouse cinema and German cinematic art make up the
varied programme of this cinema venue, as do German and international
documentary films, independent films from the United States and artistic film
creations from around the globe. For more information, please connect to
www.hoefekino.de
