CinemaCon, Las Vegas—Apr 25, 2018
VOX Cinemas Installs Clarus XC Screens for First Cinema in Saudi Arabia
Harkness Screens, the world’s leading screen
technology company and thought-leaders in on-screen brightness, has partnered
with Vox Cinemas to provide its premium 3D and 2D Clarus XC screen technology
to support the opening of the new 4-screen Riyadh Park, Vox Cinemas first site
in Saudi Arabia.
Clarus XC technology has been specially selected by
Vox Cinemas for its ability to provide breath-taking presentations in 3D and 2D
with outstanding uniformity, contrast and 3D depth.
“We’ve worked with Vox Cinemas for many years
supplying our entire range of screen surfaces to support their growth,”
explains Tony Dilley, VP Sales, EMEA at Harkness Screens. “Vox Cinemas have
always invested in the very best equipment available to provide movie-goers
with an unforgettable experience and we’re delighted to partner with Vox to
bring a premium experience to the first movie-goers in over 35 years, in Saudi
Arabia.
Designed to work with all passive 3D systems,
Clarus XC screens create visibly deeper 3D content which draws in the audience
creating a more captivating viewing experience.
A whiter look under projection mean that colours look visibly richer and
more accurate both in 2D and 3D resulting in a more defined, sharper and
crisper picture.
Mark Smith, Technical Director at Vox Cinemas,
said, “When it comes to showcasing content as the film-maker intended in 2D but
particularly in 3D, there’s no doubting that Clarus XC adds a level of
sharpness, clarity and depth, that makes for a high quality immersive
experience."
The fourth generation d-smooth coating technology
at the heart of Clarus XC has specific properties more commonly seen in white
screens. This technology enables Clarus
XC screens to benefit from significantly improved light distribution compared
to traditional 3D silver screens.
Through this, visible hot-spotting is reduced and uniformity is greatly
increased, making compliance with 2D industry standards more easily achievable.
For more information on Clarus XC visit
www.harkness-screens.com/
