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Kortrijk, Belgium—Jun 11, 2018

Cinionic and AMD Collaborate on Interactive, Augmented Reality Lobby Experiences

Moviegoers immerse themselves in virtual cinematic gaming worlds right in the theater lobby
At CineEurope 2018, Cinionic, the Barco cinema joint venture, and AMD, a high-performance chip designer and a leader in the discrete GPU market, will showcase the world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating a new social adventure in theaters and other location-based entertainment venues. 

The multiplayer experience represents the first time that digital cinema lobby signage combines with multi-player augmented reality (AR) technology. Movie exhibitors can capitalize on this phenomenon by outfitting their cinema lobbies with “mini attractions” that engage patrons in thrilling entertainment before and after the feature presentation. Location-based AR represents an exciting opportunity to offer moviegoers immersive and interactive experiences not possible elsewhere.

Augmented Reality: towards 1.8b capable devices by end of 2018 According to projections by Artillry, there were half-billion AR-compatible smartphones by the end of 2017, growing to 4.2 billion by 2020. [1 

With Cinionic’s patent-pending solution for mixed reality venues that connect smartphones’ AR apps to Digital Signage Infrastructures, theater owners can provide a one-of-a-kind “inclusive” cinematic experience that family and friends can play together with no need for costly wearable hardware or accessories besides the moviegoers’ mobile phones or tablets. 

“We’re thrilled to power this new Mixed Reality Lobby Experience with AMD’s industry-leading computing and graphics processors to create solutions that immerse moviegoers into cinematic worlds where they can enjoy memorable, interactive experiences.”   Greg Patrick, Vice President Lobby Experience at Cinionic 

The perfect entertainment vehicle for studio AR content delivery 
An increasing number of Hollywood studios are embracing AR to provide moviegoers with new ways to engage with their blockbuster movie content as well as create new revenue streams. Cinionic, along with its technology partners including AMD, offers a turnkey solution that delivers inclusive, social AR entertainment purpose-built for cinema lobbies, out of existing AR games and Apps. Moviegoers and their family members can now participate in gaming experiences, select their preferred avatar and act together in an immersive mixed reality Cinematic world. 

Cinionic’s Mixed Reality solution, powered by the AMD Ryzen™ Threadripper™ CPU and Radeon™ Pro WX 9100 discrete GPU card, is built on its Lobby Experience technology platform. This integrates discrete hardware, such as LCD displays and controllers, with its proprietary content management system featuring original studio content – a Cinionic-exclusive. The solutions focus on boosting engagement and dwell time in the lobby to drive consumer spend across the entire cinema footprint. 

The CineEurope demo, located in the Coca Cola Lounge, features no less than 17 signage displays powered simultaneously with real time rendered content to enrich the AR smartphone experience and engage the full lobby audience into an immersive game play. “We are excited to collaborate with Cinionic to fuel these rich, dynamic gaming applications that truly transform the cinema experience from movie-watching to a full evening of multidimensional entertainment,” said Stephen Turnbull, Director of Embedded Solutions at AMD. “The combination of our graphics expertise and powerful compute capabilities from the AMD Ryzen and Radeon Pro product lines deliver the robust encoding speeds and advanced image rendering features that bring a new level of reality to AR.” 

Check it out at CineEurope! 
Come and experience our AR solution in the Coca Cola Lounge and explore other Cinionic WOW solutions from June 11 to 14 at CCIB Barcelona.

About AMD 
For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages. AMD, the AMD Logo, Ryzen, Radeon, and combinations thereof are registered trademarks of Advanced Micro Devices, Inc. 

1 http://artillry.co/2017/10/12/arcore-arkit-4-25-billion-devices-by-2020/


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A: Beneluxpark 21, 8500 Kortrijk, Belgium
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About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
 
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

Visit  www.cinionic.com  and follow us on  Twitter LinkedIn Facebook, YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Barco: Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.
Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents. Barco has been listed on the Brussels Stock Exchange since 1985 (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) .
For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).
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