Barco, the leader in laser-powered cinema solutions, will showcase its highly-anticipated HDR by Barco solution at CineAsia for the first time this year. The groundbreaking technology is a complete ecosystem for delivering High-Dynamic Range (HDR) projection for cinemas with tools and software for post-production teams and next-generation presentation for theaters to enable a dynamic content pipeline.
Currently running exclusively in commercial theaters in the U.S., CineAsia 2024 attendees will have the opportunity to experience HDR by Barco live in Barco’s exhibition space. The conference runs December 9-12, 2024 at the True Icon Hall and at the Icon Cineconic Theatre, both located on the 7th floor of the Icon Siam Mall Bangkok, Thailand.
At Barco’s booth in the VIP Cinema Lounge #1 of the Icon Cineconic Theatre, visitors can explore the company’s laser-powered solutions and envision the future of theater presentation, with the Barco Series 4 family of 4K and 2K laser projection, Laser Light Upgrade options for Barco series 2 projectors, and the Barco HDR Lightbox.
CineAsia attendees are invited to visit throughout the week to learn more about the company’s all-laser portfolio of cinema technology and opportunities to meet and reconnect with the Barco team. Daily demos of HDR by Barco with Lightsteering will run every 30 minutes during Barco’s special extended booth hours.
HDR by Barco is a premium cinema solution based on Barco’s patented Lightsteering technology which delivers HDR presentation through the strategic deployment of light on screen. Designed to support a seamless content workflow from post-production to theater screens, HDR by Barco ensures audiences experience films as filmmakers intended. The revolutionary Barco HDR Lightsteering projector steers light to specific focal points within each frame, resulting in brighter highlights and deeper darks for rich, brilliant, high-contrast images.
Barco Booth Schedule Times listed in local Bangkok time*
- Monday, December 9: Closed
- Tuesday, December 10: 10:00 am – 6:00 pm
- Wednesday, December 11: 9:00 am – 6:00 pm
- Thursday, December 12: 8:30 am – 12:00 pm
Where to find usVisit Barco during CineAsia in the VIP Cinema Lounge #1 in the Icon Cineconic Theatre, to meet the team and see our portfolio of laser solutions in action. Join us for one of our live demos of HDR by Barco during daily shows in our HDR Theater. The exhibit is open exclusively for registered convention guests and trade show pass holders.
For more information or to schedule a meeting with the Barco sales team, please visit:
https://pardot.barco.com/en/events/cineasia