Christie®, a leader in creating
and sharing the world’s best visual and audio experiences, is pleased to
announce that Mexico’s Cinemex has recently opened an impressive cinema complex,
featuring RGB pure laser projectors based on Christie RealLaser™ illumination,
along with Christie Vive
Audio™systems.
The Cinemex Market ARTZ Pedregal multiplex
in Mexico City has fitted each of its 23 auditoriums with Christie’s CP2315-RGB and CP2320-RGB 2K-resolution
offerings, bringing unprecedented levels of brightness, color, and contrast to
create an unmatched cinematic performance for mainstream auditoriums. In addition, all auditoriums are
equipped with the Christie Vive Audio cinema sound solution.
“Having put Christie’s CP2315-RGB and CP2320-RGB
cinema projectors through extensive testing, we were impressed with their
performance, making us confident that Christie’s RealLaser illumination
technology is the way of the future, now!” said Rolando
Maggi, Operations Manager, Cinemex. “Audiences are commenting on the brilliant
colors and sharp contrasts, leading us to believe that we are delivering the
best cinematic experience possible, in all of Mexico.”
“The opening of the Cinemex Market ARTZ Pedregal
complex introduces the Cinemex Market experience where our guests can relax
before or after the movie. And once they enter the auditoriums, the
state-of-the-art technology from Christie RGB laser projection and Christie
Vive Audio in all auditoriums will enhance their motion picture experience with
every movie,” added Maggi.
Christie’s pure laser projectors offer all the
advantages of RGB laser in a compact “all-in-one” form factor. This eliminates
the need for sub-ambient external cooling, which further reduces operational
cost. Christie RealLaser illumination solutions consistently deliver excellent
image quality and brightness above DCI standards throughout the projector’s
natural life. All this while providing 30,000-plus hours of operation and
without lamp changes.
Ernesto Armus, General Manager and Cinema Sales Mexico
territory, Christie, said, “We’re delighted that Cinemex has once again invested in our RGB pure
laser cinema projectors to deliver the most outstanding RGB complex on earth.
Our Christie RealLaser illumination platform gives exhibitors the perfect solution
to transition from lamp to RGB laser illumination and represents the future of
cinema projection.”
With 23 screens and 1172 seats, the Cinemex Market ARTZ
Pedregal complex also boasts Christie Vive Audio for all of its auditoriums.
“Combining cutting-edge image and audio creates a unique, memorable experience
for the audience,” Armus added.
The impressive installation at Cinemex Market
ARTZ Pedregal includes all
the Cinemex-branded experiences with each installed with its own Vive Audio
configuration. Cinemex’s CinemeXtremo PLF experience includes a Dolby® Atmos™
configuration using LA3/S215 screen channels, LA3C ceiling speakers, and LA4S
surrounds. The PLATINO experience provides a 7.1 configuration using LA1/S115
screen channels and LA3S surrounds, while the PREMIUM experience provides a 7.1
configuration using LS2 screen channels and LS2S surrounds.
All auditoriums
include S218 LFE subwoofers powered by Christie CDA Class D amplifiers.
Juan Carlos Chávez, Cinema Sales Director
for Latin America, Christie, observed that “Cinemex’s acquisition of Christie
RGB cinema projectors and Christie Vive Audio is a validation of Christie’s
technological leadership in the cinema market. This new complex will place
Cinemex Market ARTZ Pedregal at the forefront of the cinema experience globally.”
