Cinema Technology Jun. 15, 2019
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GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Las Vegas—Apr 3, 2019

Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry

Partnership upgrades the premium movie-going experience with a projection system designed with technologies poised to change the future of filmmaking
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them. 
 
To accomplish this, specific to the field of projection, Huaxia Film has entered into strategic partnership agreements with Christie Digital Systems Inc. (“Christie”) and Hong Kong-based GDC Technology Limited (“GDC”) to co-develop a projection system for advanced-format movies. This Cinity Cinema System is unique in being designed to project 120fps High Frame Rate (HFR) movies. It will also encompass current and emerging advanced cinema technologies, including 4K, 3D, High Dynamic Range (HDR for contrast ratios), Wide Color Gamut (WCG) and Immersive Sound. 
 
Technology iteration vs. industry upgrading: advanced-format movies are an irresistible trend
From silent movies to the introduction of sound, black-and-white movies to color and 35-mm film to digital, each advancement in movie technologies accelerated the evolution and success of the industry. Upon completion from film to digitization across the world, movies are being further improved with modern, advanced technologies. The Cinity Cinema System from Huaxia Film will combine a variety of advanced technologies such as 4K, 3D, HFR, HDR, WCG and Immersive Sound to deliver the highest specifications and best possible movie presentation in the movie projection era. 
 
“The industry has made some successful efforts in shooting and post-production of advanced-format movies, and developed some preliminary solutions,”said Fu Ruoqing, Chairman of Huaxia Film. “At present, technical challenges along the industry chain are mostly linked to projection. With the application of HFR and other technologies as the bottleneck. By entering into strategic partnerships with Christie and GDC Technology, Huaxia Film will work closely with them to remove this bottleneck and develop the Cinity Cinema System, thus driving innovation and upgrading of the advanced-format movie industry with technological breakthroughs in the field of projection. By combining art with technology, we will deliver more forms of artistic presentation to the shooting and production processes to improve movie production, create a differentiated and high-end market, and keep movies alive and competitive.” 
 
Leveraging high technologies to deliver an unprecedented movie going experience
Each revolution in the film industry is aimed at improving the movie-viewing experience. The Cinity Cinema System that incorporates a variety of modern high technologies will deliver clearer images, truer to real-world colors, smoother motions, more life-like high-speed actions, more immersive sound, and therefore a more immersive movie-viewing experience to the audience. 
 
“For more than half a century, Christie’s business and technology innovations have led the industry, and with these announcements, we are proud to participate in the latest, seminal improvement to the film industry,” said Jack Kline, long-time Chairperson, CEO & President, Christie. “Christie will provide world-class digital projection technologies and services for the Cinity Cinema System, which will allow cinemas to show commercial movies in a seamless advanced format encompassing 4K, 3D, 120fps HFR, HDR, WCG and Immersive Sound to deliver an unprecedented movie-viewing experience, to the delight of global audiences.”
 
To facilitate the adoption of the Cinity Cinema System, Huaxia Film will create a Cinity Film Lab to combine filming, post-production and distribution of superior, immersive film-viewing experiences. The company will invite various organizations and famous filmmakers around the world to participate in the construction of the Lab as well as film-making. At CinemaCon, it has invited some internationally renowned film directors to serve as consultants for the Cinity Film Lab, who will help Huaxia to conduct various tests and research projects, aimed at developing talents for shooting and post-production of advanced-format movies. In addition, the company is planning to invest in the production of advanced-format movies and support related organizations, as well as teams to deliver superior advanced-format movies that exemplify profound thoughts, exquisite arts and sophisticated technologies, thus attracting more people to cinemas. 
 
Opening a new channel for international cultural exchanges through advanced-format movies
Movies are not only a comprehensive form of artistic presentation that carry cultural connotations and values, but also, and more importantly, a critical medium for cultural exchanges between different countries. Huaxia Film will start mass production of the Cinity Cinema System, and promote and run it throughout the world, to initiate and enhance these cultural overtures.
 
“GDC is committed to providing superior solutions for the global cinema chains,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “By working with Huaxia Film and Christie, we will launch advanced-format movies, their technologies and projection approaches across the world to promote exchanges of these films between different regions, and open a new channel for international cultural interactions and exchanges through these films. We are full of hope and expectations for this partnership.” 
 
The Cinity Cinema System is expected to be launched in August, 2019 with the first 100, dual-projection systems to be installed in cinemas across mainland China, Hong Kong, Macao and Taiwan, with additional systems to be installed worldwide later on.



Christie Contacts:
Media Relations:
Deborah Noon
(519) 749-3109
deborah.noon@christiedigital.com


GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com

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Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Logo: GDC Technology Limited
About GDC Technology Limited:
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X® object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPFs for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide.

GDC Technology Limited Directory page GDC Technology Limited Web Site
About Huaxia Film Distribution Co., Ltd.: Founded on August 8,2003 as a large film company covering the entire industry chain, Huaxia Film Distribution Co., Ltd. (Huaxia Film) is committed to operating its core business of film distribution and ancillary businesses of film development, cinema chain management, cinema development, screening supervision and advertising, and developing new businesses such as international exchanges and cooperation and high technologies of film. In the meanwhile, the company keeps developing new distribution channels such as the campus cinema chain and alliance of art films. Huaxia Film Distribution Co., Ltd. Directory page

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More Christie News:
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.
More GDC Technology Limited News:
May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
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DTS Logo
DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).

Apr 11, 2019 GDC Technology Selects Veritek to Provide NOC Services in Europe
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it signed a partnership agreement with Veritek Global Ltd (‘Veritek’), one of Europe’s leading technical support and service providers.

Apr 9, 2019 GDC Technology Links to the Cloud to Effortlessly Monitor Software
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it has launched TmsAware™, a new cloud based solution powered by AWS serverless architecture.

Apr 4, 2019 One of the World’s Leading Exhibitors – Cinemex – Selects GDC as Provider of Media Servers
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GDC Technology Limited, a leading global provider of digital cinema solutions, announced today it has won a solicited proposal to be Cinemex’s exclusive provider of digital cinema servers for the calendar year 2019.

Apr 4, 2019 GDC Technology Unleashes the Power of its SR Series Media Server
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today it is introducing two new SR Series media servers with Flexible Architecture Stable Technology (FAST) for 4K high frame rate (HFR) and next-generation 4K 3D at CinemaCon 2019.


Apr 3, 2019 GDC Technology Expands the Capability of its Award-winning Cinema Automation CA2.0
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GDC Technology Limited, a leading global provider of digital cinema solutions, announced today it has expanded the capability of the award-winning Cinema Automation (CA2.0) to manage up to 30 screens with its new SCL-4000 Centralized Playback Server.  Delegates attending CinemaCon 2019 from April 2 to 4 will be able to experience a live demonstration of a megaplex utilizing CA2.0.
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