Shanghai—Apr 4, 2019
Samsung and HARMAN Professional Solutions Bring Immersive Onyx Visuals and Sound to SFC Yonghua Cinema City
Shanghai’s SFC Yonghua Cinema City installs new Samsung Onyx LED Cinema Screen and JBL Professional Sculpted Surround™ audio system
ACE Film & TV recently outfitted SFC Yonghua
Cinema City with a state-of-the-art Samsung Onyx Led Cinema Screen and JBL Sculpted Surround™ audio system.
Earlier this year, Wanda International Cinema sparked great excitement
among moviegoers in Shanghai and beyond when it unveiled China’s first Onyx
movie theater. Inspired by popular response to this revolutionary format, SFC
Yonghua Cinema City has become the second facility in China to open a Samsung
Onyx theater. In order to deliver premium audio quality in their new Onyx
theater and throughout the rest of their facility, SFC Yonghua Cinema City
hired local technology provider ACE Film & TV to install state-of-the-art
JBL Sculpted Surround cinema speakers and Crown networked power amplifiers. SFC
Yonghua Cinema City is the first cinema in China to feature intelligent
networked audio solutions across the entire facility.
“It is a privilege to help SFC Yonghua Cinema City become among the first
to install a next-generation Samsung Onyx screen, and we appreciate the
expertise and customer service provided by ACE Film & TV,” said Ramesh
Jayaraman, VP & GM of HARMAN Professional Solutions, APAC. “Perfectly integrated
with an innovative all-HARMAN audio solution, the Onyx Cinema Solution
reproduces today’s dynamic soundtracks with stunning clarity and detail. As an
industry leader of professional audio, control, and lighting products, and
we’re thrilled to collaborate with Samsung and provide audiences with greater
viewing choices and promote the development of the film industry as a whole.”
SFC Yonghua Cinema City’s Samsung Onyx theater combines the stunning
visual power of LED 4K picture quality with larger-than-life, immersive audio,
delivering an unparalleled multi-sensory cinematic experience. Offering
infinite contrast, true black and ten times the peak brightness of projection
formats, the Samsung Onyx screen overcomes many problems associated with traditional
3D movie formats. The Samsung Onyx screen enables SFC Yonghua Cinema City to
make future changes to room geometry and ambient lighting by freeing them from
the space and light restrictions of traditional projection, and offers them new
opportunities to generate revenue by expanding into the areas of gaming,
sports, live theater and corporate presentations.
A custom HARMAN audio system comprised of JBL speakers, Crown amplifiers
and BSS signal processing utilizes revolutionary virtual sound field
technologies to deliver a fully immersive audiovisual experience. In addition
to the custom HARMAN solution in the Samsung Onyx theater, the ACE team
outfitted ten additional rooms at SFC Yonghua Cinema City with JBL speakers,
including 9400 series cinema surround speakers. Combining JBL Image Control
Technology and new asymmetric wave-shaping techniques, the 9400 surround
speaker distributes studio quality sound with pattern control that is perfectly
sculpted to each theater’s unique room geometry, providing full coverage with
clarity and precision.
ACE used Crown CDi DriveCore series amplifiers to power and network each
room’s system, giving SFC Yonghua Cinema City total control and real-time
monitoring of every speaker in the facility via PC, tablet or mobile device.
The full adoption of CDi DriveCore series amplifiers makes the theater the
first-of-its-kind in China, providing an excellent model of smart cinema
management for other theaters to follow.