Cinema Technology Nov. 30, 2021
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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


Shows & Events



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 



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Hollywood—Apr 16, 2019

Hollywood Esports Plans To Provide Gamers A Bigger Experience With Dolby Atmos In Their Hollywood Esports MX4D Theatres

Hollywood Esports, with their unique MX4D Motion and Special Effects Esports Theatres, intends to go bigger and wilder with the inclusion of Dolby Atmos® in their design.

Hollywood Esports has already taken spectator esports to the extreme by enabling audiences to move and shake to game play on stage through their proprietary MX4D Esports Theatres. Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience. “When a tank blows up in a World of Tanks competition, the effects are so dynamic that the spectators go wild,” reports Robert Laity, CEO of Hollywood Esports. “With Dolby Atmos incorporated into our design, gamers and spectators will soon be able to enjoy immersive sound quality for select game titles. We plan to incorporate Dolby Atmos in the Hollywood Esports MX4D Theatre we are building in San Diego at the Theatre Box.”

Theatre Box will soon be the second location to feature the unique cinema design of Hollywood Esports, launched by TCL Chinese Theatres in partnership with MediaMation and Wilshire Consulting. The Hollywood Esports theatre will enable Theatre Box to convert an auditorium between “Cinema Mode” and “Esports Mode” in under an hour, allowing for the showing of MX4D films and hosting of esports tournaments and events. Both the MX4D films and esports events will enjoy Dolby Atmos as part of the experience. At 73,000 square feet, Theatre Box houses eight luxury dine-in TCL Chinese Theatres, Sugar Factory American Brasserie restaurant, Sugar Factory café retail and a gelato and chocolate lounge. Nick Cannon’s Wild ‘N Out Sports Bar and Pitbull’s iLov305 rooftop bar will open in the second phase of Theatre Box.

“Gamers will soon be able to enjoy esports and gaming events at Hollywood Esports MX4D Theatres with superior sound quality powered by Dolby Atmos,” said Laity. “Together with Hollywood Esports and MediaMation, we are enabling a new way for gamers to immerse themselves into their favorite games,” said Mike Archer, Vice President of Worldwide Cinema Sales, Dolby Laboratories.

Dolby has been working closely with game publishers to incorporate Dolby Atmos into many top AAA games including Tom Clancy’s The Division 2, Forza Horizon 4, Shadow of the Tomb Raider, and Overwatch. Dolby Atmos pulls you into the game with powerful, moving audio that sweeps all around and above you with amazing precision and realism. A leap forward from surround sound, it gives you a competitive edge with audio that heightens your sense of awareness and immerses you in a more intense gaming experience.

The first Hollywood Esports location opened at the iconic TCL Chinese Theatre in Hollywood in November 2017, with the launch of Wargaming’s World of Tanks North American Championship esports event. Through Hollywood Esports, TCL Chinese Theatre has hosted a series of tournaments, events and viewing parties including: the Arena of Valor World Cup 2018, Paladins Hollywood Esports Open, Clash Royale tournament series, and Super Smash Bros. Ultimate weekly fight nights tournaments. Other events have included movie screening and esports tournaments in partnership with major Hollywood studios and most recently a college/high school Fortnite tournament with Club 42 and FaZe Clan.

“TCL Chinese Theatres has been an innovator in the cinema industry for more than 92 years and continues to expand into esports and appeal to an audience of moviegoers and gamers,” said Laity. “Hollywood Esports has built a loyal following of fans, players and spectators who attend weekly events,” said Elie Samaha, Chairman of TCL Chinese Theatres. “We have seen our theatre attract a crowd of more than 100 gaming enthusiasts coming to participate in events on weekday nights. It’s nice to see both fans, many of whom are driving more than 30 miles, attend our events to both spectate and play.”

“By developing and managing tournaments and events that are scalable across locations, we can create a network of MX4D Esports Theatres to engage in city rivalries that appeal to the gaming community,” said Laity. “The gaming and esports events are complementary to the MX4D motion and special effects film business as periods of lower demand for movies are perfect for hosting gaming and esports events to maximize attendance and revenue potential. The addition of Dolby Atmos to our Hollywood Esports Theatres will make the experience even wilder. We plan to add Dolby Atmos to our flagship location at the TCL Chinese Theatre and incorporate Dolby Atmos as part of all future locations we build.”

About Hollywood Esports:
Hollywood Esports was launched in 2017 as a joint venture between the TCL Chinese Theatre in Hollywood, MediaMation Inc. in Los Angeles, and Wilshire Consulting in Los Angeles. The company is planning a scalable network of Hollywood Esports Theatres to address the rapidly growing need for venues to support esports and gaming events. Hollywood Esports provides a turn-key gaming and esports theatre design, operating model and financing program to cinema partners in select markets interested in growing. Follow us on Twitter and Twitch @LaunchCodeTV.




About MediaMation, Inc.: MediaMation,Inc. is a worldwide entertainment systems integration company and a leader in providing technological solutions to the Cinema, Attractions, VR and eSports market as well as implementing turnkey creative solutions for complex shows, rides, exhibits and fountain shows for theme parks, zoos, aquariums and museums.  MediaMation has extensive experience in design, manufacturing, project managing, engineering and support of their patented interactive product line including its MX4D Motion EFX technology.
Founded in 1991, MediaMation’s 30 years of experience working on complex projects, both large and small and in multiple geographic territories, has garnered them a reputation that is unsurpassed in the industry due to their mission to go the extra mile for their clients.   Many of MediaMation’s projects have been recognized with key industry and sector awards.  For more information, visit www.MX-4D.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on Linkedin.  For press inquiries, contact marketing@mediamation.com

MediaMation, Inc. Directory page
About TCL Chinese Theatres:
The TCL Chinese Theatres, the iconic movie palace opened in 1927 by Sid Grauman, is celebrating its 92nd birthday this year. Best known for movie premieres, red carpet events and handprint/footprint ceremonies, the TCL Chinese Theatres has long been at the center of Hollywood and remains the beloved movie theatre for many Hollywood celebrities. The TCL Chinese Theatres has built a Hollywood Esports Theatre to host tournaments and events in the first ever immersive motion and effects esports theatre of its kind. For more information, visit www.tclchinesetheatres.com.

TCL Chinese Theatres Directory page

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