Kinepolis’ Jaarbeurs, Utrecht opens October 10 with a state-of-the-art technology cinema featuring the widest range of film enriching experiences. The theater features laser projection, RealD 3D and Media Mation’s MX4D EFX-auditorium with motion seats and immersive and atmospheric effects. This is the first of several Kinepolis based MX4D locations as part of a recent deal.
MX4D is a 4D experience that feels natural and immersive. The 4th dimension intensifies the movie going experience with full motion chairs, weather simulations and scents, impacting all senses.
The visitor will be especially surprised and delighted by the movements of the comfortable chairs in combination with the image, made possible by the unique technology of MX4D MediaMation. The motion feels very smooth, powered by pneumatic air technology. A patented armrest delivers additional effects to each seat, while the audience enjoys a truly immersive, yet communal theater going experience that is not available from home.
Action, sci-fi, horror and family movies are all enhanced in MX4D. Upcoming Fall and Winter films to be featured include: Disney’s Maleficent: Mistress of Evil with Angelina Jolie, and Frozen 2 and Star Wars: The Rise of Skywalker. Other anxiously awaited films in MX4D include Sony’s Jumanji: The Next Level and Charlie’s Angels, and Paramount's Terminator: Dark Fate.
Howard Kiedaisch, CEO of MediaMation enthusiastically stated, “This is the first location we have done with one of the greatest theater circuits in the world, Kinepolis. We look forward to more in several countries. Their cinemas are stunningly beautiful and on the cutting edge technologically.”