CJ 4DPLEX announced today an agreement with Kinepolis to bring the 4DX
experience to six additional Kinepolis cinema complexes.
Less than one year
after the opening of its first 4DX theatres in Antwerp, Brussels, Lomme, Madrid
and Valencia, the company has announced six additional 4DX theatres, which
include three in Belgium (Kinepolis Hasselt, Ghent and Rocourt), one in
Luxembourg (Kirchberg), one in France (Kinepolis Nîmes) and one in Spain
(Kinepolis Diversia, Madrid).
Kinepolis expects to open its 4DX theatres in Hasselt,
Madrid, and Rocourt by the end of this year and the remaining three theatres
will open in the first quarter of 2019. Seating capacity of the planned
4DX theatres is ranging from 88 to 160 seats.
CJ 4DPLEX’s 4DX innovative theatre technology enhances the on-screen visuals
of action-packed blockbusters, transcending the traditional cinema experience
through special effects including motion-synchronized seats, wind, fog, rain,
lightning, snow, bubble, vibration, and scents. The result is one of the most
innovative cinema formats in the industry, drawing fans into the action on the
big screen.
Current and upcoming 4DX releases across Europe
include:
- “The Grinch”
- “Fantastic Beasts:
The Crimes of Grindelwald”
- “Ralph Breaks the
Internet: Wreck-It Ralph 2”
- “Spider-Man:
Into The Spider-Verse”
- “Aquaman”
- “Mary Poppins
Returns”
“We have seen great expansion of our 4DX cinema
technology across Europe, and Kinepolis has been an excellent partner in
helping that effort,” said JongRyul Kim, CEO of CJ 4DPLEX. “They have shown us great support and
understand our vision to push the limits of what is possible inside of a movie
theatre auditorium.”
Eddy Duquenne, CEO of Kinepolis Group, said:
"Cinema is all about experiencing emotions together and Kinepolis has
always been at the forefront of innovative technology that intensifies this
experience. 4DX fits in perfectly with the ongoing broadening of our premium
products, allowing us to meet the de mands of multiple target groups. As customer
satisfaction in our current 4DX locations is high, we wanted to offer this
great experience to even more visitors in different multiplex locations.”
Since the launch of 4DX in 2009, the innovative
theatre technology rapidly expanded around the globe averaging 100 screen
openings a year at an average yearly growth rate of 70 percent. To date, 4DX is
installed in 572 auditoriums, reaching 59 countries, and projected to reach 600
auditoriums by the end of the year.
