First cinema seats certified for FLEXOUND Augmented Audio™ are now in mass production.
Exhibitors all around the world can add value to their premium product as the renowned seat
manufacturer Ferco Seating launches two FLEXOUND certified models.
Ferco Seating has gained FLEXOUND Augmented Audio™ certification for two of their models, Premium
Verona and Premium Milano. FLEXOUND also has their own Finland-produced model available and other
manufactures and models will be announced soon.
The first commercial movie theatre Boosted by FLEXOUND Augmented Audio™ has immersed moviegoers
with the feel of sound since February in Finland and it has been a success.
“Our co-operation with Ferco Seating is the next step in our global cinema strategy as augmented audio
defies all cultural barriers. We are currently negotiating with exhibitors from all over the world”, says
Flexound CEO Mervi Heinaro.
FLEXOUND Augmented Audio™ for cinemas complements all current sound systems. It combines highquality surround sound with physical vibration, creating a unique, immersive cinema experience.
The technology offers equal sound quality in every seat independent of seat location. It improves the clarity
of dialogue and enables lower sound volumes in the theatre, as less subwoofer is needed. Augmented audio
requires no wearable accessories.
“We give cinema operators a high value competitive advantage over in-home-entertainment. No remix or
recode work is needed as our technology complements all existing surround systems”, CEO Mervi Heinaro
“Our technology is universal and can be used for a wide range of seats. Low maintenance and a long
lifespan are a given. We cover the whole audio range and the vibration with one Flexound module per seat”,
says Flexound Chief of Cinema, Mika Oesch.
Have a seat at the FLEXOUND™ booth (#722) in CineEurope 2019, Barcelona on June 17-20, and secure
the next big thing of cinema to your theaters.