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Kortrijk, Belgium—Jun 24, 2021

muvi Cinemas Upgrades Premium XPERIENCE Now Powered By CGS

Cinionic Giant Screen (CGS) to power Muvi’s premium large format across the KSA

Cinionic, the world’s leading provider of laser cinema solutions, has been selected by Saudi Arabia’s homegrown theater circuit, muvi Cinemas, to power its premium large format, XPERIENCE. Muvi selected Cinionic Giant Screen (CGS) to power more than 25 premium XPERIENCE auditoriums throughout the KSA. The first XPERIENCE powered by CGS locations, Al Ahsa Mall, Aziz Mall, and Nakheel Mall are open now, with further sites coming soon.

CGS, Cinionic’s complete solution for premium cinema, offers moviegoers a better way to go the movies. The new vision for XPERIENCE, now powered by CGS, has been carefully designed to exceed guest expectations at every step of the moviegoer journey, from targeted promotion to consistently stunning presentations. Upon arrival, audiences are greeted by eye-catching signature entryways that give way to spacious auditoriums with giant screens and premium amenities. As the lights dim and the show begins, XPERIENCE powered by CGS delivers giant, brighter, laser-powered presentations of expertly remastered films from Hollywood studios and local distributors.

“We are excited to be partnering with Cinionic to power our XPERIENCE premium large format screens with CGS. This brings the best on screen experience for our guests across the Kingdom,” said Adon Quinn, COO, muvi Cinemas.

This announcement is the latest collaboration in a successful and ongoing relationship between Cinionic and Muvi. Since its inception in 2019, the circuit continues to turn to Cinionic’s leading portfolio of laser cinema solutions to achieve its ambitious expansion plans. Audiences in the KSA seek exceptional movie-going experiences and premium theaters are increasingly important to cinemas opening in the region. XPERIENCE powered by CGS offers a mix of future-ready technology, specially remastered content, and premium auditorium concept providing the elevated cinema experience Saudi Arabian audiences are looking for.

"Muvi has set themselves apart as a leader in exhibition with proven laser solutions in a rapidly growing market, empowering premium visual experiences at every level,” added Wim Buyens, CEO Cinionic. “We are excited to expand and elevate the moviegoing experience with premium values throughout our collaboration to power XPERIENCE with CGS. Together, we proudly deliver audiences across the KSA a brighter, better, and giant way to go the cinema.”

Cinionic ‘s mission is to bring people to the movies. The comprehensive powered by CGS solution is designed around the exhibitor, covering everything needed to deliver a premium cinema on giant screens, throughout the customer journey. With bigger, brighter laser projection, exceptional audio and premium upgrades, the power of CGS delivers an extraordinary cinema experience with every visit.

The new Muvi XPERIENCE powered by CGS theaters join more than 380 CGS-powered premium screens around the world.

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Sarah Resnikoff

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About Barco:

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024.

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About muvi Cinemas: muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by Muvi Cinemas LLC. Muvi has an aggressive expansion plan to launch 500 screens in over 10 cities by 2025, offering customers a vast range of unique experiences. On 10 August 2019, muvi Cinemas opened its first location in Mall of Arabia, Jeddah.
www.muvicinemas.com muvi Cinemas Directory page

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More Barco News:

Jun 18, 2025 Avatar: Fire and Ash

Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

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Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025

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Barco, the global leader in laser cinema, and Prasad Film Labs, a pioneer in media and entertainment, today unveiled India’s first HDR by Barco color grading facility. The collaboration will redefine cinema post-production and expand the availability of expertly graded HDR content, underscoring both companies’ commitment to innovation and excellence in the world of cinema.

Apr 2, 2025 Barco Expands 2025 HDR by Barco Release Slate with Universal Pictures’ JURASSIC WORLD REBIRTH and New Live-Action HOW TO TRAIN YOUR DRAGON

Barco announced today from CinemaCon, the annual convention for theater owners in Las Vegas, that Universal Pictures’ JURASSIC WORLD REBIRTH and new live-action HOW TO TRAIN YOUR DRAGON will release in premium HDR by Barco.

Apr 1, 2025 Warner Bros. Pictures’ SINNERS From Ryan Coogler and Starring Michael B. Jordan In a Dual Role Confirmed for Release in Premium HDR by Barco

Today at CinemaCon, the annual gathering of theater owners in Las Vegas, Barco announced Warner Bros. Pictures’ SINNERS is set for release in the HDR by Barco premium format.

Mar 31, 2025 Barco Announces Upcoming 2025 Sony Pictures Titles for Release in HDR: KARATE KID: LEGENDS, 28 YEARS LATER

On the first day of CinemaCon 2025, the annual gathering of theater owners in Las Vegas, Barco announced upcoming Sony Pictures titles to be released in premium HDR by Barco.

Mar 31, 2025 Barco Debuts New Smart Cinema Amplifier and Integrated Media Server with Audio Processing at CinemaCon 2025

Barco, the global leader in laser cinema technology, debuted two new solutions at CinemaCon 2025 today, expanding the Barco Cinema portfolio with enhanced audio capabilities and faster, more efficient operations. The Barco mFusion ICMP-XS integrated audio and media server and Barco Smart Amplifier are designed to work seamlessly with the award-winning Barco Series 4 projection family to enable unified technology management, powerful content processing and playback, and rich surround sound.

Mar 27, 2025 Vue Signs Major Deal with Leading Cinema Technology Provider Barco

Vue, the largest privately owned cinema operator in Europe and number one exhibitor in the U.K., has signed terms with Barco, the global leader in laser cinema, to bring its award-winning laser projectors across Vue’s European estate. The roll-out of Barco’s technology to screens across all eight countries in Vue’s portfolio reiterates the company’s commitment and continued investment, bringing the best big screen experience to its moviegoers.

More Muvi Cinemas News:

Mar 22, 2021 Vista Cinema Partners with muvi Cinemas, Saudi Arabia’s First Homegrown Chain

Oct 27, 2020 Laser-Powered Muvi Cinemas Crosses 100th Screen Milestone

Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theater in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since debuting their first location, having entered the market in 2019 as the KSA’s first homegrown theater chain. Equipped with the latest 4K Laser projection by Cinionic in every theater, Muvi has quickly grown to be one of the largest circuits in the region.

Jun 16, 2020 muvi Cinemas Equips Theaters for Future Movie-Going Experiences in Saudi Arabia

Cinionic, the Barco, CGS, and ALPD cinema joint venture, is proud to announce the expansion of its relationship with Muvi to extend laser-powered cinema to more audiences across Saudi Arabia. Muvi, the country’s first homegrown theater chain, launched in 2019 as part of the introduction of the cinema experience in the region.

Jun 18, 2019 Cinionic Expands in Saudi Arabia with Fawaz Alhokair Group’s Muvi Cinemas

Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas.