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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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Kortrijk, Belgium—Jun 18, 2019

Cinionic Expands in Saudi Arabia with Fawaz Alhokair Group’s Muvi Cinemas

Muvi Cinemas chooses Cinionic to illuminate screens in Saudi Arabia with award winning portfolio of cinema solutions
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas. 

Announced by NG during CinemaCon 2019, Muvi Cinemas plans to open more than 20 multiplexes across Saudi Arabia in the next 18 months, including in Riyadh, Jeddah and Dammam. The exhibitor is among the very few granted a license to operate movie theaters in the Kingdom for the first time in over 30 years. 

Muvi Cinemas chose Cinionic to illuminate all of its 250 theaters in Saudi Arabia with Cinionic’s award-winning portfolio of Barco laser projectors, and Barco Alchemy integrated media cinema processors. The collaboration will deliver an elevated experience for moviegoers across the KSA, including bringing the latest cinema technology to Saudi audiences for the first time. 

“The relationship with Muvi advances cinema’s expansion into the Middle East, illuminating screens for the 33 million people living in Saudi Arabia,” said Wim Buyens, CEO of Cinionic. “Cinionic is committed to providing best-in-class laser solutions and enhanced services for exhibitors worldwide for a new visual standard in cinema. We are proud to be part of the expansion in moviegoing experiences, in new and promising markets.” 

Sultan Alhokair, Chairman and Founder of Muvi Cinemas added “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.” 

Muvi Cinemas will incorporate a variety of Cinionic solutions into its multiplexes, VIP Cinemas and Premium Large Format auditoriums. These include Barco’s High Contrast Smart Lasers, Flagship Lasers and the recently announced Barco Series 4, which delivers the highest quality visual experience in cinema for moviegoers today, future proofed for tomorrow. The Barco Series 4 leverages 4K, RGB-Laser, as well as being ready for 4K 120fps high frame rate, high dynamic-range (HDR) and onboard Barco Colorgenic™ delivering wide-color-gamut capabilities. Series 4 leads the industry as the most environmentally-friendly and energy efficient platform with Barco EcoPure™. 

“Muvi Cinemas is focused on providing an unparalleled cinematic experience for our guests. We invest in the most advanced projection technology, which will see the brand having 100% laser projection across all developments,” said Adon Quinn, General Manager at Muvi Cinemas. “As the first homegrown Saudi cinema brand, we understand the importance of providing the best quality for our guests. Cinionic is the perfect laser projection technology partner to ensure our vision is fulfilled”. 

The collaboration continues Cinionic’s international expansion and the upward industry trend for laser projection. 

About Muvi Cinemas 
Muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by The Next Generation Company sister company to Fawaz Alhokair Group. Muvi has an aggressive expansion plan over the next 24 months and will operate over 250 screens across the region offering customers a vast range of unique experiences. For more information, contact: anchin.kilgour@muvicinemas.com


Cinionic Contacts:
Press and Industry Relations
Dana Block
 
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: cinionic@metropublicrelations.com
W: www.cinionic.com
 

Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s enhanced services and technology solutions provide compelling cinema experiences for today, future-proofed for tomorrow. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations. 
 
With more than 85,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic. 
 
Cinionic has offices in Belgium, United States, Hong Kong, and Mexico. Visit www.cinionic.com and follow us on Twitter,LinkedInFacebookor YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Muvi Cinemas: Muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by The Next Generation Company sister company to Fawaz Alhokair Group. Muvi has an aggressive expansion plan over the next 24 months and will operate over 250 screens across the region offering customers a vast range of unique experiences. For more information, contact: anchin.kilgour@muvicinemas.com Muvi Cinemas Directory page

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Jul 10, 2019 Cinionic Strikes Laser as a Service Deal with Omniplex Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces the strengthening of their strategic relationship with Ireland's largest multiplex cinema chain, Omniplex Cinemas, to upgrade an additional 29 theaters with Cinionic’s Laser as a Service (LaaS) solution, resulting in more than 40 upgraded laser locations for the chain. Through LaaS, Cinionic and Omniplex Cinemas will deliver an elevated, laser-driven and consistent movie-going experience for audiences across Ireland.


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Jun 17, 2019 Cineworld Group and Cinionic Strike 1,000+ Unit Deal to Roll Out Acclaimed Barco Laser Projectors to Theaters Worldwide
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May 15, 2019 Cinionic Trusted with Growth, Cinema Laser Projection on the Rise in India with Miraj
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Cinionic announces a significant expansion in its relationship with one of India’s fastest growing theater chains, Miraj Cinemas, to continue delivering an unparalleled moviegoing experience for audiences across the country. Through this partnership, Cinionic will upgrade Miraj’s fleet of theaters with its premium solutions and award-winning portfolio of Barco Smart and Flagship Laser projectors.

Apr 4, 2019 Cinionic and Cinema 21 Enter A Smart Era of Projection with Barco Series 4
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Today at CinemaCon, Cinionic, the Barco, ALPD, and CGS cinema joint venture and Cinema 21 deliver 4K to audiences across Indonesia with an agreement for 50 SP4K-25 projectors - powering the chain’s new build and renewal strategy.

Apr 2, 2019 Cinionic Announces Worldwide Financing Options for Cinema Solutions
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions and CSI Leasing, Inc (CSI) one of the largest independent leasing companies, are pleased to announce a new financing program to service existing and future Cinionic customers around the world.

Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

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Mar 4, 2019 Cinionic Returns to CinemaCon with Cinema Experiences for Today, Future-Proofed for Tomorrow
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with advanced services and technology solutions to enhance the movie-going experience, today announces its return to CinemaCon 2019 with its Cinionic World booth in the Neopolitan Ballroom of Caesars Palace.
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