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Kortrijk—Oct 27, 2020

Laser-Powered Muvi Cinemas Crosses 100th Screen Milestone

Cinionic’s new 4K Laser cinema solutions help drive Muvi’s growth in Saudi Arabia

Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theater in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since debuting their first location, having entered the market in 2019 as the KSA’s first homegrown theater chain. Equipped with the latest 4K Laser projection by Cinionic in every theater, Muvi has quickly grown to be one of the largest circuits in the region.

To ensure the highest quality presentation, Muvi chose 4K projectors, including Barco Series 4, for the new theater. The latest Muvi multiplex at the Mall of Dhahran is home to 18 screens with 2,368 seats, making it one of the biggest theaters in the country. The luxury location features upscale interior design and multiple premium auditoriums. Thanks to the 4K presentation provided by Laser projection by Cinionic, guests to the theater will also enjoy an enhanced visual experience, with brighter, higher quality images for years to come.

”muvi Cinemas in its latest offering aims to fully immerse movie patrons in the magic of cinema through best-in-class theatrical technologies and seamless digital experience” said Adon Quinn, COO, muvi Cinemas. “Cinionic was definitely a main pillar in our growth and will be for our expansion plan, as with their professionalism and dedication they have been able to accommodate our requirements and fulfill them.”

“Cinema is growing rapidly in the Saudi market,” said Wim Buyens, CEO, Cinionic. “Audiences there have demonstrated a clear passion for the theatrical experience. With Cinionic’s industry-leading and state-of-the-art Laser solution portfolio, Muvi continues to deliver the exceptional entertainment opportunities moviegoers are looking for today and tomorrow.”

Since lifting a 30-year ban on cinema in 2018, Saudi Arabia has enjoyed historic success paired with rapid growth in the industry. This summer, the market reached a new milestone when Christopher Nolan’s Tenet debuted to a record-breaking opening weekend for the Saudi box office.

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About Barco:

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024.

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About muvi Cinemas: muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by Muvi Cinemas LLC. Muvi has an aggressive expansion plan to launch 500 screens in over 10 cities by 2025, offering customers a vast range of unique experiences. On 10 August 2019, muvi Cinemas opened its first location in Mall of Arabia, Jeddah.
www.muvicinemas.com muvi Cinemas Directory page

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Exhibitor Deals Laser Illumination

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Jun 24, 2021 muvi Cinemas Upgrades Premium XPERIENCE Now Powered By CGS

Cinionic, the world’s leading provider of laser cinema solutions, has been selected by Saudi Arabia’s homegrown theater circuit, muvi Cinemas, to power its premium large format, XPERIENCE. Muvi selected Cinionic Giant Screen (CGS) to power more than 25 premium XPERIENCE auditoriums throughout the KSA.

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