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When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.


Recent News:
Oct 9, 2025 Barco Launches Revamped HDR by Barco Website for Moviegoers
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Barco, the global leader in laser-powered cinema, today announced the launch of a fully redesigned website for moviegoers, www.HDRbyBarco.com, and the expansion of its 2025 HDR by Barco film slate. Both updates make it easier for audiences to experience the brand’s premium HDR Lightsteering technology ahead of the busy holiday season.

Sep 24, 2025 CinemaNext and MEGARAMA Announce Exclusive Partnership to Continue to Modernise MEGARAMA‘s French Cinema Network with Laser by BARCO Technology
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CinemaNext, the EMEA & US leader in cinema innovation, is proud to announce an exclusive agreement with  the French cinema circuit MEGARAMA. This agreement solidifies a long-term partnership to equip Megarama's cinema network across France with the award-winning Laser by BARCO projectors.

Jul 9, 2025 VUE and Barco Announce Expansive Pan-European Deal for HDR by Barco
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Barco, the leading provider of laser cinema, and Vue, the largest privately owned cinema operator in Europe and the number one exhibitor in the U.K. and Italy* today announce an expansive deal to roll out state-of-the-art HDR by Barco presentation across Europe. The deal will be the cornerstone of Vue’s ground-breaking new premium large format experience, EPIC by Vue, which opens later this month.

Jun 18, 2025 Avatar: Fire and Ash
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Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco

HDR by Barco
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HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4

Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade

Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Sacramento, California—Jul 1, 2021

B&B Theatres Elevate Grand Screen, Powered By CGS

Cinionic Giant Screen (CGS) powers a new premium experience for 6th largest US circuit
Cinionic, the world’s leading provider of laser cinema solutions, and B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations, announce their collaboration to enhance B&B’s premium large format Grand Screen, with the power of CGS. The first Grand Screen powered by CGS opens in B&B’s newly renovated Blacksburg 11 theatre in Blacksburg, VA this July. The move to CGS, Cinionic’s premium cinema solution, ensures a brighter, elevated experience for B&B’s audiences.
 
B&B Theatres premium Grand Screen auditoriums are home to some of the largest screens in the U.S. The reimagined Grand Screen powered by CGS at B&B Blacksburg 11 will offer moviegoers an exceptional cinema experience in every visit. From the moment guests arrive they will notice the difference throughout, with an eye-catching signature entryway that gives way to a spacious auditorium and premium upgraded amenities, to stunning presentations of expertly remastered films from all major Hollywood studios.  Each element of the Grand Screen powered by CGS has been carefully designed to exceed guest expectations, providing a giant, brighter, better way to go to the movies.
 
“We are enthusiastic about the resurgence of theatre-going, and the triumphant return of the magic of the movies post-pandemic,” said Brock Bagby, EVP, B&B Theatres. “Through our collaboration with Cinionic, we are setting a new bar for premium presentation in our Grand Screen with cutting-edge technology designed to dramatically elevate the cinema experience. Cinema’s future is bigger, brighter, and better thanks to the power of CGS.”
 
B&B acquired the Blacksburg multiplex in fall of 2020 with a vision to upgrade and enhance the entire moviegoing experience for the vibrant college town. At the center of the redesigned concept is the addition of B&B’s signature premium large format Grand Screen powered by CGS. For Blacksburg moviegoers, this means DTS:X immersive audio, luxury recliners, atmospheric dive lighting to enhance the visual experience, a giant screen, and the power of CGS for brighter, giant presentations with artfully remastered Hollywood titles. As audiences across the USA return to cinema after a long hiatus at home, the demand for differentiated is high. Grand Screen powered by CGS at B&B Blacksburg 11 delivers the elevated cinema experience audiences have been craving.
 
"B&B’s ambition to bring people to the movies with an elevated experience aligns with Cinionic’s mission,” commented Wim Buyens, CEO Cinionic. “Both Cinionic and B&B Theatres aim to provide the best cinema has to offer. When you combine a giant screen with the right solutions throughout the consumer journey you can create something unforgettable. We are proud to power B&B’s Grand Screen ambitions with CGS.”  
 
The new B&B Blacksburg 11 Grand Screenpowered by CGS joins more than 380 CGS-powered premium screens around the world. The comprehensive powered by CGS solution is designed around the exhibitor, covering everything needed to deliver a premium cinema on giant screens, throughout the customer journey.



Barco Contacts:
Press and Industry Relations

Sarah Resnikoff 
Marketing & PR Director
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E: [email protected]
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About Barco:
Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024.
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B&B Theatres Web Site
About B&B Theatres:
B&B Theatres has been family-owned and operated since 1924 when Elmer Bills Sr opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, and now digital cinema. B&B Theatres is the 5th largest theatre chain in North America and operates 550 screens at 57 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Nebraska, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington.

B&B Theatres Directory page

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More Barco News:
Oct 9, 2025 Barco Launches Revamped HDR by Barco Website for Moviegoers
Barco Logo
Barco, the global leader in laser-powered cinema, today announced the launch of a fully redesigned website for moviegoers, www.HDRbyBarco.com, and the expansion of its 2025 HDR by Barco film slate. Both updates make it easier for audiences to experience the brand’s premium HDR Lightsteering technology ahead of the busy holiday season.

Sep 24, 2025 CinemaNext and MEGARAMA Announce Exclusive Partnership to Continue to Modernise MEGARAMA‘s French Cinema Network with Laser by BARCO Technology
Barco Logo
CinemaNext, the EMEA & US leader in cinema innovation, is proud to announce an exclusive agreement with  the French cinema circuit MEGARAMA. This agreement solidifies a long-term partnership to equip Megarama's cinema network across France with the award-winning Laser by BARCO projectors.

Jul 9, 2025 VUE and Barco Announce Expansive Pan-European Deal for HDR by Barco
Barco Logo
Barco, the leading provider of laser cinema, and Vue, the largest privately owned cinema operator in Europe and the number one exhibitor in the U.K. and Italy* today announce an expansive deal to roll out state-of-the-art HDR by Barco presentation across Europe. The deal will be the cornerstone of Vue’s ground-breaking new premium large format experience, EPIC by Vue, which opens later this month.

Jun 18, 2025 Avatar: Fire and Ash
Barco Logo
Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

Jun 17, 2025 Barco Unveils HDR by Barco Slate through 2025 and U.S. Expansion Plans
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Barco, the global leader in laser cinema, announced today the HDR by Barco slate through the end of 2025 alongside U.S. rollout plans that will rapidly increase the domestic footprint of the groundbreaking technology. Regal Cinemas, one of the initial exhibition circuits for Barco’s HDR format, is driving the expansion with a commitment for 20 domestic RPX screens by the end of 2025. Moviegoers can also expect additional HDR locations from Texas-based Alamo Drafthouse, which will bring the total number of HDR by Barco enabled theaters to over 30 by the end of 2025.

Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025
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Angel Studios, in partnership with Barco, the global leader in laser cinema, will present an exclusive screening of the upcoming feature film SKETCH in HDR by Barco at this year’s edition of CineEurope.

May 29, 2025 HDR by Barco Sets Expansion Plans for Southern Asia
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Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, today announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. 

May 29, 2025 Barco and Prasad Unveil India’s First HDR Projection Color Grading Facility
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Barco, the global leader in laser cinema, and Prasad Film Labs, a pioneer in media and entertainment, today unveiled India’s first HDR by Barco color grading facility. The collaboration will redefine cinema post-production and expand the availability of expertly graded HDR content, underscoring both companies’ commitment to innovation and excellence in the world of cinema.

Apr 2, 2025 Barco Expands 2025 HDR by Barco Release Slate with Universal Pictures’ JURASSIC WORLD REBIRTH and New Live-Action HOW TO TRAIN YOUR DRAGON
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Barco announced today from CinemaCon, the annual convention for theater owners in Las Vegas, that Universal Pictures’ JURASSIC WORLD REBIRTH and new live-action HOW TO TRAIN YOUR DRAGON will release in premium HDR by Barco.

Apr 1, 2025 Warner Bros. Pictures’ SINNERS From Ryan Coogler and Starring Michael B. Jordan In a Dual Role Confirmed for Release in Premium HDR by Barco
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Today at CinemaCon, the annual gathering of theater owners in Las Vegas, Barco announced Warner Bros. Pictures’ SINNERS is set for release in the HDR by Barco premium format.

More B&B Theatres News:
Jul 2, 2024 B&B Theatres to Open a New State of the Art Cinema at American Dream, New Jersey
Apr 9, 2024 B&B Theatres Selects GDC Solutions for Its Largest Luxury Entertainment Center
GDC Technology Limited Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that B&B Theatres (B&B) selected the SR-1000 Standalone Integrated Media Block with built-in cinema audio processor for the Red Oak luxury entertainment center. Ten of the auditoriums offer moviegoers

Apr 8, 2024 Comscore Reaches Multi-Year Exclusive Agreement With B&B Theatres® for Its Industry-Leading Theatre Management Systems
Nov 21, 2023 CJ 4DPLEX and B&B Theatres Bolster ScreenX Network with New Locations Across the U.S.
May 18, 2023 B&B Theatres Selects GDC Technology to Enhance the Moviegoing Experience at Its Latest Location
GDC Technology Limited Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that B&B Theatres (B&B) selected the SR-1000 Standalone Integrated Media Block™ with CineCache™ and built-in cinema audio processor for 5.1 and 7.1 surround sound for the Creve Coeur West Olive 10 luxury entertainment center.

Sep 30, 2021 Cinionic Expands Exclusive 4-Year Agreement with B&B Theatres
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Cinionic, the world’s leading provider of laser cinema solutions, announces an expanded 4-year exclusive agreement with B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations.


Dec 12, 2019 B&B and MX4D Open First 4D Theatre in Dallas-Ft. Worth
Sep 17, 2019 MX4D and B&B Theatres Announce a New Ten Theatre Deal
Aug 22, 2019 B&B and CJ 4Dplex Expand Partnership to Bring Additional 5 ScreenX Auditoriums, Totaling the Footprint to 7 Locations Across the U.S.
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