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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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Sacramento, California—Jul 1, 2021

B&B Theatres Elevate Grand Screen, Powered By CGS

Cinionic Giant Screen (CGS) powers a new premium experience for 6th largest US circuit
Cinionic, the world’s leading provider of laser cinema solutions, and B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations, announce their collaboration to enhance B&B’s premium large format Grand Screen, with the power of CGS. The first Grand Screen powered by CGS opens in B&B’s newly renovated Blacksburg 11 theatre in Blacksburg, VA this July. The move to CGS, Cinionic’s premium cinema solution, ensures a brighter, elevated experience for B&B’s audiences.
 
B&B Theatres premium Grand Screen auditoriums are home to some of the largest screens in the U.S. The reimagined Grand Screen powered by CGS at B&B Blacksburg 11 will offer moviegoers an exceptional cinema experience in every visit. From the moment guests arrive they will notice the difference throughout, with an eye-catching signature entryway that gives way to a spacious auditorium and premium upgraded amenities, to stunning presentations of expertly remastered films from all major Hollywood studios.  Each element of the Grand Screen powered by CGS has been carefully designed to exceed guest expectations, providing a giant, brighter, better way to go to the movies.
 
“We are enthusiastic about the resurgence of theatre-going, and the triumphant return of the magic of the movies post-pandemic,” said Brock Bagby, EVP, B&B Theatres. “Through our collaboration with Cinionic, we are setting a new bar for premium presentation in our Grand Screen with cutting-edge technology designed to dramatically elevate the cinema experience. Cinema’s future is bigger, brighter, and better thanks to the power of CGS.”
 
B&B acquired the Blacksburg multiplex in fall of 2020 with a vision to upgrade and enhance the entire moviegoing experience for the vibrant college town. At the center of the redesigned concept is the addition of B&B’s signature premium large format Grand Screen powered by CGS. For Blacksburg moviegoers, this means DTS:X immersive audio, luxury recliners, atmospheric dive lighting to enhance the visual experience, a giant screen, and the power of CGS for brighter, giant presentations with artfully remastered Hollywood titles. As audiences across the USA return to cinema after a long hiatus at home, the demand for differentiated is high. Grand Screen powered by CGS at B&B Blacksburg 11 delivers the elevated cinema experience audiences have been craving.
 
"B&B’s ambition to bring people to the movies with an elevated experience aligns with Cinionic’s mission,” commented Wim Buyens, CEO Cinionic. “Both Cinionic and B&B Theatres aim to provide the best cinema has to offer. When you combine a giant screen with the right solutions throughout the consumer journey you can create something unforgettable. We are proud to power B&B’s Grand Screen ambitions with CGS.”  
 
The new B&B Blacksburg 11 Grand Screenpowered by CGS joins more than 380 CGS-powered premium screens around the world. The comprehensive powered by CGS solution is designed around the exhibitor, covering everything needed to deliver a premium cinema on giant screens, throughout the customer journey.



Cinionic Contacts:
Press and Industry Relations
Tom Korolyshun
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: cinionic@marchcomms.com
W: www.cinionic.com

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Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

Visit  www.cinionic.com  and follow us on  Twitter LinkedIn Facebook, YouTube for more information.
Cinionic Directory page Cinionic Web Site
B&B Theatres Web Site
About B&B Theatres: Company History  B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies.  During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema.
 
Current Operations B&B Theatres is the 6th largest theatre chain in North America and operates 494 screens at 55 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington .
B&B Theatres Directory page

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More Cinionic News:

Jun 24, 2021 muvi Cinemas Upgrades Premium XPERIENCE Now Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, has been selected by Saudi Arabia’s homegrown theater circuit, muvi Cinemas, to power its premium large format, XPERIENCE. Muvi selected Cinionic Giant Screen (CGS) to power more than 25 premium XPERIENCE auditoriums throughout the KSA.

Jun 11, 2021 Cine Colombia Names Cinionic Exclusive Technology Partner Through 2024
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, has been named the exclusive technology partner for Cine Colombia. The deal is a culmination of years of ongoing support by Cinionic for Cine Colombia, the largest exhibitor in Colombia, with 339 screens across 46 locations. As the exclusive provider of all of Cine Colombia’s cinema visualization technology, the arrangement also includes access to Cinionic’s laser light upgrades and an extended warranty for the circuit’s entire fleet.

Jun 9, 2021 Cinionic and Barco Celebrate Belgian Cinema Reopening
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Barco and Cinionic, the companies at the forefront of worldwide technology and solutions for cinema, join with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9, 2021.

May 20, 2021 Cinionic Expands Exclusive Relationship with CJ CGV Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces an expanded exclusive relationship with South Korean-based exhibitor CJ CGV Cinemas to power more theaters with leading projection solutions. Under the new agreement, Cinionic will provide a technology mix that includes Barco Alchemy ICMP-X media servers and Barco projection for all new CJ CGV theaters over the next two years as the circuit pursues its ambitious growth strategy.

Apr 8, 2021 Cinionic and Qube Upgrade South Asian Cinema Experience
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, and Indian digital cinema company Qube have announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. Qube is India’s preeminent digital cinema technology and solutions provider, supporting thousands of screens. The deal gives theaters across the region a fast and economical upgrade path to laser projection for Barco Series 2 from the world leader in laser cinema solutions, Cinionic.

Mar 29, 2021 THX Ultimate Cinema® Coming to the Nordisk Film Iconic Imperial Theatre in Copenhagen
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THX Ltd., acclaimed for the certification of world-class cinemas and consumer electronics, Cinionic, the global leader in laser-powered cinema solutions, and leading Scandinavian cinema company, Nordisk Film Cinemas, today announced their collaboration to launch the first THX Ultimate Cinema® in Europe, to be deployed at the Nordisk Film crown jewel, the historic Imperial Theatre in Copenhagen.

Mar 3, 2021 Laser Upgrade Available for Christie Series 2 Cinema Projectors
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Transformation Entertainment Group (TEG), has been selected by Cinionic, the Barco, CGS and ALPD cinema joint venture, as a preferred partner of Laser Light Upgrade Kits for cinema projectors in North America, including product sales, integration, installation, and service. TEG now offers upgrades for Christie Series 2 projectors with Laser Light Upgrade Kits. This new collaboration further solidifies both companies’ commitment to elevating the movie-going experience, delivering brighter, laser-powered cinema images for audiences to enjoy.

Feb 25, 2021 The Advanced Imaging Society and Cinionic Announce New Podcast Series the Insiders
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Against a backdrop of technological shift and the effects of the COVID-19 pandemic, the Advanced Imaging Society and Cinionic today announced a new podcast series to serve as a source for the vital conversation with key stakeholders in media and entertainment. The first episode to be released Tuesday, March 2nd, 2021, on the Google, Apple and Spotify Podcast apps.

Feb 24, 2021 KARO Cinemas Selects Barco Flagship Laser Projector for Premiere Moscow Venue
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KARO, one of Russia’s largest cinema chains, selects Barco Flagship Laser Projector from Cinionic, the Barco, CGS, and ALPD cinema joint venture, for the premiere hall at Moscow’s historic ‘KARO 11 October’ cinema.
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