Cinionic, the world’s leading provider of laser cinema
solutions, announces an expanded 4-year exclusive agreement with B&B
Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55
locations.
Under the new agreement, Cinionic will serve as the exclusive
projection technology partner for B&B Theatres, providing laser cinema
solutions, including Barco Series 4 and Cinionic Giant Screen (CGS), to enhance
B&B’s large format Grand Screen to ensure a brighter, elevated experience
for B&B’s audiences.
With people returning to the cinema, B&B Theatres has
ambitious growth plans which include multiple takeover sites and upgrades to
legacy locations. As the leading provider of laser cinema solutions – and with
a dedicated all-laser portfolio – Cinionic has the range of compelling cinema
solutions B&B Theatres needs to drive their expansion and be a leading
destination for cinema across the country.
Cinionic will provide laser
cinema projection with Barco Series 4 and 10 premium Grand Screen powered by
CGS auditoriums, at sites such as the recently announced Blacksburg,
Virginia location.
“B&B
Theatres’ premium Grand Screen auditoriums house some of the largest screens in
the country, each of which was specifically designed to offer guests a
cinematic experience unlike any other,” said Brock Bagby, EVP, B&B
Theatres. “Cinionic’s solutions have a proven track record of powering the
latest and greatest in the industry, so we are excited to be expanding our work
with them to ensure that all our sites are equipped with the technology needed
to give guests the ultimate cinematic experience.”
“B&B’s
on-going expansion is testament to their passion for cinema, commitment to the
industry, and rich heritage in exhibition,” said Wim Buyens, CEO Cinionic. “We’re
proud to share a dedication to delivering the best moviegoing experiences, now
powered by the leading laser projection suite. Today, we leverage our joint
history in the industry to enable unforgettable theatrical presentation that will
remind audiences of the power of cinema and keep them coming back week after
week.”
B&B Theatres was impressed by Cinionic’s capabilities
and the quality of presentation that laser projection provides. In expanding
their collaboration with Cinionic, B&B is equipped with superior laser
technology to ensure guests enjoy unparalleled entertainment opportunities.
Cinionic is committed to supporting the future of
exhibition with a trusted support and sales team, wide-range of future-ready
laser solutions to fit every screen, and flexible financing and as-a-Service
business models.
