Cinema Technology Dec. 07, 2021
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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Los Angeles—Jul 18, 2021

Black Widow Shows Theatrical Exclusivity Is the Way Forward

Strong opening and long-term performance in all windows undercut by simultaneous release; cannibalization of theatrical and later PVOD, and piracy reduce overall revenue
Black Widow’s excellent reviews, positive word of mouth, and strong previews and opening day total ($13.2 million/$39.5 million) led to a surprising 41% second day drop, a weaker than expected opening weekend, and a stunning second weekend collapse in theatrical revenues. Why did such a well-made, well-received, highly anticipated movie underperform?

Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life.

Based on comparable Marvel titles, and other successful pandemic-era titles like F9 and A Quiet Place 2 opening day to weekend ratios, Black Widow should have opened to anywhere from $92-$100 million. Based on preview revenue, compared to the same titles, Black Widow could have opened to anywhere from $97 to $130 million.

Early analysis pointed at the $60 million in Premiere Access revenue and compared it to the domestic theatrical of $80 million and declared it a success, especially because Disney keeps every dollar of home release. It does not. Approximately 15% of revenue goes to the various platforms through which consumers access Disney+.  

It ignores that Premiere Access revenue is not new-found money, but was pulled forward from a more traditional PVOD window, which is no longer an option.

Further, the $60 million is the global total and should be compared to the $158 million theatrical total. The average number of people per household in the U.S. is 2.37. One can assume the family-oriented Disney+ household is larger. How much? How much password sharing is there among Disney+ subscribers? Combined with the lost theatrical revenue and forgone traditional PVOD revenue, the answer to these questions will show that simultaneous release costs Disney money in
revenue per viewer over the life of the film.

Piracy no doubt further affected Black Widow’s performance, and will affect its future performance in international markets where it has yet to open. Pristine digital copies became available within minutes of release on Disney+. Black Widow was the most torrented movie for the week ending July 12.   https://torrentfreak.com/most-pirated-movies-of-2021/

It is also available on myriad illegal streaming sites all over the Internet. This was also the case for all simultaneous releases (Wonder Woman 1984, Godzilla vs Kong, Cruella, Mortal Kombat). This did not happen for F9 or A Quiet Place 2. How much money did everyone lose to simultaneous release piracy?

The many questions raised by Disney’s limited release of streaming data opening weekend are being rapidly answered by Black Widow’s disappointing and anomalous performance. The most important answer is that simultaneous release is a pandemic-era artifact that should be left to history with the pandemic itself.




About National Association of Theatre Owners: The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 35,000 movie screens in all 50 states, and more than 32,000 additional screens in 101 countries worldwide.
 
Headquartered in Washington, D.C., with a second office in Los Angeles, California, NATO represents its members in the heart of the nation’s capital as well as the center of the entertainment industry. From these vantage points, NATO helps exhibition influence federal policy-making and work with movie distributors on all areas of mutual concern, from new technologies to legislation, marketing, and First Amendment issues. www.natoonline.org
National Association of Theatre Owners Directory page

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More NATO News:
Aug 18, 2021 Ernst & Young Study Shows Massive Economic Impact of Movie Theaters

Jun 21, 2021 Theater Owners Welcome the Official Start of Summer with Cinema Week
Nov 9, 2020 Theater Owners Call for Aid to Movie Theaters in Lame Duck Session of Congress
Nov 6, 2020 CinemaCon 2021 Moves to August 23-26
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CinemaCon 2021, originally scheduled for April 26-29 at Caesars Palace in Las Vegas, has been rescheduled for August 23-26, 2021, it was announced today by CinemaCon Managing Director Mitch Neuhauser.

Apr 22, 2020 NATO Statement on Early State Re-Openings
Mar 18, 2020 Theater Owners Urge Congress to Move Quickly on Aid; Pledge $1 Million to Movie Theater Employees
Mar 17, 2020 NATO Statement on Coronavirus and the Movie Theater Industry
Mar 11, 2020 Statement Regarding Cancellation of CinemaCon 2020
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It is with great regret we are announcing the cancellation of CinemaCon 2020.

Jan 10, 2020 Theater Owners Celebrate A Robust 2019 Box Office And Note Strength Of Upcoming Films
Oct 1, 2019 NATO Executive Board Approves Resolution to Begin Exhibitor-Led Testing of Digital Cinema Technologies
Jan 29, 2019 Celebration Cinema’s John D. Loeks to Receive 2019 NATO Marquee Award at CinemaCon®
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The National Association of Theatre Owners (NATO) will honor John D. Loeks, Chairman of Studio C, with the 2019 NATO Marquee Award during this year’s CinemaCon. It was announced today by Mitch Neuhauser, Managing Director of CinemaCon.

Mar 6, 2018 Robert Carrady to Receive CinemaCon 2018 Career Achievement in Exhibition Award
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Robert Carrady, President of Caribbean Cinemas, will receive the “Career Achievement in Exhibition Award,” it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of The National Associations of Theatre Owners (NATO), will be held April 23-26, 2018 at Caesars Palace in Las Vegas. Carrady will be presented with this honor during the convention’s International Day festivities, taking place on Monday, April 23, 2018.

Jan 31, 2018 Cinépolis’ Alejandro Ramírez Magaña to Receive 2018 NATO Marquee Award at CinemaCon®
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The National Association of Theatre Owners (NATO) will honor Alejandro Ramírez Magaña, Chief Executive Officer of Cinépolis, with the 2018 NATO Marquee Award during this year’s CinemaCon, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of NATO, will be held April 23-26, 2018 at Caesars Palace in Las Vegas.

Feb 4, 2015 Cinema Buying Group’s Bill Campbell to Receive 2015 NATO Marquee Award at CinemaCon®
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The National Association of Theatre Owners (NATO) will honor Bill Campbell, Managing Director of the Cinema Buying Group (CBG) and second generation theatre owner of Orpheum Theatre, Inc. in Sheridan, Wyoming, when they present him with the 2015 NATO Marquee Award during this year’s CinemaCon, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon.

Mar 26, 2012 Jerry Pierce to Receive Inter-Society’s “2012 Ken Mason Award” at CinemaCon® 2012
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The Inter-Society for the Enhancement of Cinema Presentation, Inc. (the Inter-Society), in concert with CinemaCon, announced today that Jerry Pierce, former Senior Vice President of Technology at Universal Pictures and Founder/Chairman of the Inter-Society’s Digital Cinema Forum (ISDCF), will receive the Inter-Society’s “2012 Ken Mason Award.”

Feb 15, 2011 Sid Ganis to Receive Inter-Society’s 2011 Ken Mason Award at CinemaCon 2011
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The Inter-Society for the Enhancement of Cinema Presentation, Inc. (The Inter-Society), in concert with CinemaCon, announced today that industry veteran Sid Ganis, former President and current governor of the Academy of Motion Picture Arts and Sciences, will receive the Inter-Society’s 2011 Ken Mason Award at CinemaCon 2011 to be held March 28-31, at Caesars  Palace in Las Vegas, NV.

Dec 20, 2010 Andrew Cripps, President of Paramount Pictures International and Millard L. Ochs, President of Warner Bros. International Cinemas Set to Kick-Off CinemaCon International Day with Keynote Addresses
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Andrew Cripps, President of Paramount Pictures International and Millard L. Ochs, President of Warner Bros. International Cinemas are slated to give the keynote addresses as part of CinemaCon’s International Day, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon which will be held March 28 – 31, 2011 at Caesars Palace in Las Vegas. When it debuts, CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be the largest and most important gathering of cinema owners and operators from around the world. The keynote address will take place at the International Day Breakfast on March 28, 2011.

Aug 25, 2009 NATO Hires Mitch Neuhauser as Convention Show Manager
Oct 1, 2008 NATO Applauds DCIP Digital Cinema Agreement with Major Studios; Encourages Similar Deal for Smaller Exhibitors
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