ARHT Media Inc., the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that Thailand’s largest operator of movie theatres, Major Cineplex, has purchased ARHT’s CAPSULE hologram display technology in a move that is set to revolutionize the cinema-going experience.
Major Cineplex becomes the first cinema operator in the world to purchase CAPSULE technology, with the announcement also marking the first sale of CAPSULE in the wider APAC region building on the successful rollout of the hologram display system across North America and Europe throughout 2022. The announcement follows ARHT Media’s recent reporting of record Q3 revenues of $2.02M vs $1.05M in Q3 2021, an increase of 92%, showcasing the continued growth of the hologram technology sector.
CAPSULE is a plug-and-play, fully interactive 4K hologram display, enabling the merging of the physical world with the metaverse like never before. The technology has attracted great interest across the cinema sector following its unveiling at CinemaCon Las Vegas in April 2022, and the purchase of CAPSULE will now enable Major Cineplex to deliver unique audience experiences blending real world and metaverse both in cinema and at special events. Audiences will be able to meet and greet with life-sized 3D holograms in real-time, enabling talent to be beamed live to the screen from anywhere in the world. CAPSULE also provides fully interactive functionality, including a touch screen and two-way cameras, providing immersive ways to gamify the lobby experience, giving cinema audiences a wealth of new ways to engage with content from advertisers and studios.
“We are delighted to be the first cinema operator in the world to bring this exciting new technology to our customers,” said Vicha Poolvaraluk, CEO of Major Cineplex. “Hologram technology was once the realm of science fiction, but with CAPSULE, we will be able to make this a reality for our audiences and look forward to creating some truly unforgettable cinema experiences.”
Larry O’Reilly, CEO of ARHT Media, added: “Now more than ever we are seeing bricks and mortar cinemas needing to come up with new and innovative ways to attract audiences through their doors. We cannot wait to begin working with Major Cineplex to give their audiences amazing experiences that they just cannot get at home.”
CAPSULE will be showcased at CineAsia in Bangkok from Dec 5-8th as part of the Major Cineplex presentation. The first in-cinema unit will be installed at Paragon Cineplex, Siam Paragon, Bangkok.
About CAPSULE
CAPSULE is ARHT Media’s latest innovation, a revolutionary touchscreen 4K hologram display leveraging ARHT’s live HoloPresence™ capabilities to deliver memorable life-like interactive experiences that completely reimagine consumer engagement. The product was unveiled at CinemaCon Las Vegas in April 2022 and has already been used around the world for a wide range of events and experiences including an interactive Star Trek experience in partnership with Paramount+, and a unique partnerships which saw President Zelinsky of Ukraine beamed live from Kyiv as a hologram into major technology events across Europe. To find out more about CAPSULE visit
www.arhtmedia.com/capsule.
