Pioneering advanced guest-facing digital solutions for cinemas, Influx Worldwide is elevating their presence both domestically and internationally at this year’s CinemaCon show, held from April 23-27 at Caesars Palace in Las Vegas.
Fulfilling their commitment to enhancing the moviegoing experience, Influx Worldwide is one of the show’s official sponsors, presenting during the International Day Breakfast in the Palace Ballrooms, which plays host to upwards of 6,000 attendees from around the world.
Throughout CinemaCon’s busy week from the tradeshow floors to panel sessions, movie screenings, award ceremonies and sponsored special events, Influx Worldwide will join cinema operators, major distributors, manufacturers and food and beverage suppliers that comprise the movie exhibition marketplace.
Influx offers products and services to deliver exceptional unified solutions that create a true omnichannel experience, blurring the lines between various sales channels across the box office, websites, kiosks, and mobile apps. The company’s forward-thinking products like IntakeTM for hospitality sales and IngageTM, a data analysis and marketing automation engagement platform, have set Influx apart from the competition.
Headquartered in Dallas, Texas, Influx has offices across the U.S., the United Arab Emirates and India and is currently readying for broader expansion. “I’m proud of my team’s commitment to work alongside movie theatres to craft digital journeys that make moviegoers want to get out of their homes and into cinemas. CinemaCon is the perfect venue for us to showcase our latest ideas and features in this space,” says Harish Anand Thilakan, CEO and Founder of Influx.
Thilakan went on to say, “It’s important to remember today’s audiences are mobile-first and want to be wowed, in the most convenient and immediate ways possible. In exchange, they are happy to pay with their wallets and attention, which is what every business wants today. Digital interfaces are the perfect enabler for movie theatres and continue to evolve beyond ticketing, enabling everything from food and beverage sales, loyalty and subscription programs, merchandise, family entertainment attractions and more.”
As part of the opening International Day Breakfast, PVR INOX Limited’s Managing Director and Founder of PVR Cinemas, Ajaj Bijli will deliver the morning’s Keynote for exhibition. Both Influx and PVR INOX align perfectly with CinemaCon’s goals of keeping up with the rapid changes and global demands of the industry.
Influx Worldwide has a series of events the company traditionally hosts at CinemaCon and this year is no exception. The company’s expert teams will be collaborating alongside exhibition communities to provide operators and moviegoers alike with fun, high-value shared experiences.