Unique X, the global leader in cinema software and content delivery is thrilled to announce a new partnership with Royal Cinemas, to roll out the RosettaBridge Theatre Management System (TMS) across all locations. This deployment aligns with the introduction of BaseKey KDM manager, ensuring a seamless, high-quality experience for audiences at every Royal Cinemas venue.
Working closely with Scrabble Entertainment DMCC in the United Arab Emirates, Unique X has developed a flexible, phased approach to implementation ensuring smooth integration across Royal Cinemas' hardware infrastructure, both new and existing.
The transition is designed to be seamless, enabling standardized operations and an optimized workflow across all sites. RosettaBridge TMS acts as the cinema's central operational hub, seamlessly integrating with the POS system for a fully automated workflow.
RosettaBridge TMS automates show scheduling and ShowPlayList creation, while offering real-time monitoring, smart CPL selection and content library management via FTP, alongside a comprehensive suite of other features.
BaseKey ensures KDMs are delivered safely in a fully automated workflow to cinemas, removing the need for manual intervention to ingest KDMs.
Roger Harris, Chief Executive Officer at Unique X, commented: "By integrating Unique X’s suite of solutions, Royal Cinemas is taking a major step toward operational excellence. We are proud to support such an innovative and customer-focused brand and look forward to driving further advancements together with our local partners at Scrabble Entertainment."
Ahmed Shafeeq, Head of Technical at Royal Cinemas, added: "Unique's product suite stands alone in its functionality and innovation. We partner with cinema-focused vendors and Unique's quality clearly reflects their dedication. We're excited to continue our strong partnership."
