Unique Digital Limited (Unique X), a leading provider of digital cinema software solutions, and Imagica Entertainment Media Services, Inc. (Imagica EMS), the market leader in Japan for post-production and media services, today announced the signing of an agreement and active partnership effective November 2025.
This strategic partnership establishes the framework for an exclusive collaboration aimed at transforming and developing the cinema advertising business within the Japanese market.
Under the terms of the agreement, Imagica EMS, including its affiliated entities, plans to represent and assist Unique X in offering its sophisticated suite of products to sales agencies, exhibitors and consumer brands in Japan. The collaboration will initially focus on Unique X's flagship advertising management solution, AdvertisingAccord (AA), along with its advanced Programmatic and Self-Service Portal modules. This technology is designed to bring new levels of efficiency, optimization, and monetization to the theatrical advertising supply chain.
Furthermore, the partnership will explore the potential for Imagica EMS to represent Unique X's wider portfolio of cinema-related solutions. This includes the RosettaBridge TMS (RB) (Theatre Management System), part of a comprehensive suite of products that provides powerful tools for film distributors and exhibitors to streamline digital cinema operations and content delivery.
Roger Harris, CEO of Unique X confirmed “We are delighted to announce our strategic partnership with Imagica EMS and enter the Japanese market with a partner of such prestige, market knowledge and excellence of reputation, we look forward to further expanding our business with Imagica EMS across our portfolio of software solutions.”
Masashi Nakamura, President & CEO of Imagica EMS said “This is an exciting collaboration that unites two industry leaders in digital cinema technology and services. By combining Unique X’s best-in-class solutions with our widely trusted cinema services, we can provide new value to the Japanese cinema community — strengthening opportunities for advertisers and enriching the experience for audiences.”
About Unique Digital Limited (Unique X) Unique X (https://uniquex.com/) is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in one hundred countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.2 billion advertising spots annually across thirty-one territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform "Book The Cinema".
About Imagica Entertainment Media Services, Inc.Imagica Entertainment Media Services (
https://www.imagica-ems.co.jp/en) is a leading Tokyo-based provider of post-production and media services, supporting content creators and distributors around the world. With its origins as Japan’s first film laboratory, the company offers a comprehensive suite of end-to-end services spanning production (VFX, online/offline editorial, sound effects and mixing), distribution (DCP/KDM, CEA, package duplication), localization (subtitling and dubbing), and media migration and film restoration. The company operates one of the very few commercial motion-picture laboratories in the APAC region.
