SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), inventor of the SENSIO® 3D technology, announces that it’s technology will be used by ESPN to telecast live the NCAA football game between USC and Ohio State on Sept. 12. In addition to several movie theaters, fans in the United States can watch the action at USC’s Galen Center. Since SENSIO® 3D technology is compatible with existing distribution platforms, the same single signal will be used to simultaneously broadcast the event into these different locations.
The game telecast will be shown in theaters located in Hurst, Texas, Columbus, Ohio and Hartford, Conn., two of which are part of the Cinedigm Digital Cinema Corp. (NASDAQ : CIDM) network and equipped with the product CineLiveTM, developed jointly by SENSIO and International Datacasting Corporation (TSX: IDC). Also, 3D LCD and DLP televisions will be installed in two ESPN Zone restaurants, located in downtown Los Angeles and in Anaheim. Finally, Sony 4K projectors will be fed the SENSIO signal in order to project the event onto three giant screens in the Galen Center stadium.
“With more than two years of rigorous 3D research at various game sites, ESPN is taking the opportunity to integrate 3D testing in a live game telecast,” said Anthony Bailey, vice president, emerging technologies, ESPN. “The results of this research will enable ESPN to quantify what it takes to produce, transmit and enable the 3D experience for our fans.”
“We are very pleased to work with ESPN, the largest broadcaster of sports content in the United States. This is the first event to be broadcast on such a large number of different platforms, and it paves the way for simultaneous 3D broadcasting into movie theaters and into the home. We are very proud to take part in this event by providing a robust solution that responds to current and future needs of the players in the industry” says Nicholas Routhier, President and CEO of SENSIO.
Globally, SENSIO remains the only technology enabling broadcasting of live 3D content to be deployed across digital movie theater networks in North America, in Europe and in Asia. “We have been working for more than a year to build a network of movie theaters equipped with our technology. We are confident that the next step will be broadcasting of an event across this entire network,” Routhier concludes.
