Further supporting the successful launch of Technicolor 3D, the 35mm 3D solution, Technicolor (Euronext Paris 18453; NYSE: TCH) today announced it has installed its Technicolor 3D system on more than 250 screens in North America just four months after its initial debut in theatres. This milestone demonstrates the continued industry demand for 3D and exhibitor confidence in the Technicolor 3D format as a high-quality, affordable 3D solution.
Technicolor 3D was launched in theatres on March 26 with How to Train Your Dragon, followed by Clash of the Titans, Shrek Forever After, The Last Airbender, Despicable Me, and Cats & Dogs: The Revenge of Kitty Galore. Next up for the format will be Piranha 3D from The Weinstein Company on August 20.
“We’re thrilled to have surpassed 250 screens in just a few months,” said Joe Berchtold, president of Technicolor’s Creative Services division. “Exhibitor feedback has been great from both a theatre operations and audience satisfaction perspective. We’re glad to be able to provide a technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in markets of all sizes.”
“Technicolor 3D allows us to deliver high quality 3D to a greater number of theatres and a wider audience,” said Clyde Cornell, chief operating officer for Portland-based Hollywood Theaters. “The technology gives our patrons the opportunity to view motion pictures as never before, combining the highest levels of resolution, contrast and image quality to produce precise, life-like images in vibrant colors.”
"We have installed Technicolor 3D on 14 screens to date, and plan to add another six," said Tom Hutchinson, president of Edmonton, Alberta-based Magic Lantern Theatres. "Operation has been trouble-free, our customers are happy, and since the first picture, every installation has made money for us."
"Technicolor 3D has provided us with an excellent, cost-effective 3D solution, allowing us to remain competitive in our markets while we wait for an accessible digital plan to develop," said Bill Banowsky, owner of Charlotte, North Carolina-based Carolina Cinemas. "We now have at least one Technicolor 3D system at each of our locations, and will likely add more before the end of the year.”
"We are pleased with our decision to utilize Technicolor 3D," said Paul Wenger, vice president, Flagship Cinemas. ”It’s is a high quality, cost-effective product, which provides a superior 3D presentation for our audiences. Its affordability allows us the power to enhance the movie-going experience at our theatres and remain competitive in this digital age".
Technicolor 3D recently launched in international territories with Shrek Forever After from DreamWorks Animation. Other studios indicating support for the format internationally include: Paramount Pictures, Universal Pictures, The Weinstein Company and Warner Bros. Countries included in the international launch are the United Kingdom, Spain, Italy and Germany and Japan.
For a complete list of Technicolor 3D theatre locations in North America or for more information, visit www.technicolor3D.com.
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses--identical to those used for digital cinema 3D--to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. Technicolor 3D is available now in the U.S., Canada, select European countries, and Japan.
