Digital cinema pioneer Barco rounds up a successful year in the Asia-Pacific digital cinema market with a number of reference contracts and the installation of more than 4,000 digital projectors – over 2,500 of which have been installed in Greater China, an increase of 67% compared with 2009.
Barco installed the 2,500th digital cinema projector in Greater China at the end of October 2010, demonstrating the company's leading position in the market. Key customers – including China's most prominent players in digital cinema, such as Heng Dian, Sichuan Pacific Cinema Ltd. and Zhejiang Time Cinema – continue to show their preference for Barco by choosing the Barco DP2K series over others. Barco has won the large market share and fine reputation thanks to the company's long-term investment in China's digital cinema industry and its strong focus on innovation and service.
Fei Yan, Managing Director of Barco Greater China, says: “Since 2009, when Barco set up its manufacturing and assembly lines, we have been dedicated to providing high-quality products at a competitive price and offering more choices for customers to maximize their value. At the same time, this demonstrates our support of localization. We have witnessed rapid growth in China's digital cinema industry in 2010 – and we're proud that an increasing number of customers are choosing Barco.”
Digital cinema deployments featuring Barco projectors in 2010 include:
AHL TECHNOLOGY PTY. LTD. (AHL)
Barco has signed an exclusive contract with AHL to supply the latest DP2K and DP4K digital cinema projectors to AHL's network of cinemas throughout Australia, New Zealand, Germany and the United Arab Emirates. Starting with the 2K projectors in 2010, and then following with the latest 4K projectors in 2011, the entire network will be digital within 3-4 years.
Zhejiang Time Cinema – 200 units
Zhejiang Time Cinema is a cross-province cinema chain involved in film and television production, cinema complex operations, cinema chain operations, and cultural and creative productions. ZTC is the leading multiplex cinema chain in Zhejiang Province and operates a number of media-related businesses.
Heng Dian Film Entertainment Ltd. – 200 units
Heng Dian Film Entertainment Ltd. is a leading Chinese company focusing on cinema chain operations, the filming and marketing of TV drama series, and the financing of TV and movie-related investment projects.
Sichuan Pacific Cinema Ltd. – 200 units
Sichuan Pacific Cinema Ltd. is a cross-province cinema chain, jointly sponsored by Sichuan Provincial Cinema Company and China Film Group Corporation.
Shangdong Luxin Cinema Ltd. – 120 units
As one of the culture industry's projects in Shandong, Luxin Cinema Ltd. is a third-tier subsidiary of Luxin Group. Luxin Cinema is planning operations in all 17 cities in Shangdong Province, and the company plans to expand into other provinces in the future. Luxin Group aims to integrate the Luxin Cinema chain into the nationally recognized Shangdong brand.
CGV cinema chain (Korea) – 100 units
CGV is a subsidiary of CJ Group. In 2006, CGV entered China's market and is currently running about 30 cinemas in Beijing, Shanghai, Wuhai, Xi'an, etc.
Jiangsu Eudemonia Blue Ocean – 300 units
A unit of Jiangsu Broadcasting Corporation (JSBC), Jiangsu Eudemonia Blue Ocean was founded especially to develop and operate cinemas. The company owns several either wholly-owned or share-holding subsidiaries, covering a wide range of businesses including film production, film research, film presentation, movie and television bases, etc.
