“It was critical that we deployed DCI Compliant
equipment from the onset," stated Bruce Olson,
President of Marcus Theatres.
Doremi Cinema is pleased to announce its agreement with
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS)
to deploy integrated media blocks (IMB)/ShowVaults in approximately 570 first-run
screens at nearly 50 locations. When completed, state-of-the-art digital
projection technology will be offered at virtually all screens operated by
Marcus Theatres. Installation of the first systems is expected to begin in
August 2011, with the balance scheduled to be completed by the end of calendar
2011.
Doremi Cinema will provide the digital Integrated Media
Block (IMB)/ShowVault™ solution upgradable to 48 frames per second as well as
4K playback resolution. Moreover,
state-of-the-art CaptiView™ “personal” captioning systems and innovative
Fidelio™ wireless audio delivery systems for the hearing and visually impaired
will be equipped throughout the screens.
“We have assured that our guests can experience the pristine
visual presentations digital cinema offers.
The advantages for our guests will be brighter and better focused images
and a consistently clear and steady picture with truer, more vibrant colors,
whether they see a motion picture on its first showing or in its last week of
exhibition,” said Bruce J. Olson, President of Marcus Theatres.
“The installation of this new digital technology will give
us the flexibility to schedule not just major Hollywood motion pictures, but
more 2D and 3D presentations of live and recorded non-film programming such as
sporting events, music, Broadway plays and many more offerings in all of our
markets,” added Olson. Olson explained
the rollout of digital cinema will also provide Marcus Theatres with the
opportunity to increase the number of 3D screens the company will offer its
guests in the future.
“We are extremely pleased with Marcus Theatres’ decision to
deploy Doremi’s IMB (Integrated Media Blocks) across their circuit,” said
Michael Archer, vice president of digital cinema, Doremi Cinema. “Not only are they deploying the industry’s
only DCI (Digital Cinema Initiative) Compliant IMB, but Marcus Theatres will benefit from the advanced feature set
including higher frame rates and alternative inputs with complete
scaling.”
