DANSK REKLAME FILM has selected Advertising Accord™ software
developed by Unique Digital Ltd to drive their full conversion to digital
cinema pre-show management and distribution. DRF
are the leading cinema advertising company in Denmark and supply pre-show
content to 41 cinemas that account for approx 80% of the box-office admissions
in the country.
DRF is a wholly owned part of the Egmont Group and placed in
Nordisk Films Cinema division. Nordisk Film Biografer is the leading Danish
cinema chain.
Digital distribution
and playback of pre-show content has revolutionized the cinema advertising
market with media houses and cinemas enjoying investment payback through
increased revenue and operational cost savings. Unique Digital’s Advertising
Accord is the market leading campaign management and content distribution
solution for cinema advertising companies and will provide DRF with a seamless
transition from their existing e-cinema solution to a full DCP based offering. Advertising Accord provides all the tools necessary
to manage clients, campaigns and a complete post-to-screen distribution
service.
Key features include scheduling to individual showing level, on-site
screen swap, multiple content block provision and is designed with integration
to other data feeds allowing for assimilation of numerous data sources, for
example Admissions & Movie Schedule. The application is offered as a SaaS solution
accessible through an easy to use GUI via any browser on pc or tablet.
Designed
to integrate directly with Unique Digital’s own RosettaBridge™ TMS, as
installed within the Nordisk’s own circuit, as well as other cinemas in the DRF
network, Advertising Accord is the only solution that also integrates directly
with all makes of current digital cinema TMS and Server systems, providing
automated pre-show playlist building per show.
“Following
a successful trial of Unique’s Advertising Accord solution delivering content
and schedules to several of our key customer sites we are delighted to be
rolling out the solution across our entire estate” commented Jimmy Hansen, DFR
CFO adding “Now that Denmark has fully converted to digital we and our cinemas are
in a position to benefit fully from new operational and cost saving
efficiencies, at the same time offering our clients the highest possible
advertising quality. Unique’s long experience and knowledge of this market will
ensure we can take full advantage”.
“Nordisk
Film form one of the world’s oldest and most respected cinema companies in the
world and we are proud to be working with DRF on this next phase of their and
the other Danish cinemas history” commented Chris Hagan, Managing Director of
Unique Digital adding “Our Advertising Accord solution is now responsible for
managing and delivering the pre-show content for over 7,500 screens in Europe and
is operated by the all the market leading cinema agencies in the Scandinavian,
UK and Irish markets.“
For more information please contact: Unique Digital Ltd +44
203 651 8052 -
[email protected]