Deluxe has entered an agreement with China Film Co. Ltd. to provide mastering services for
motion pictures released in the China Giant Screen (CGS) format.
As part of the
agreement, the companies will develop a 115,000-cubic-foot mastering facility
and screening room in Los Angeles. Deluxe announced its agreement with the
Beijing-based company at ShowEast 2014, the annual trade show for cinema
operators from the U.S. and abroad that’s now under way in Hollywood, Fla.
“The CGS format offers not just an enlarged
image but an
image that’s greatly enhanced to accommodate the large format
,” said Joe Hart,
senior vice president of Deluxe Digital Cinema. “Deluxe is thrilled to provide
the state-of-the-art mastering services required. We expect the new mastering
facility and screening room to act as a real showcase for the format and
related technology.”
The CGS format produces projected images of
more than 65 feet
wide
and
35 feet tall
.
“
CGS,
as a premium large-format cinema system based on proprietary technology, has
won wide support both from China and the international community, including most
major players from Hollywood,
” s
aid
Lin Minjie, chairman of China Film Digital Giant Screen (Beijing) Co. Ltd. “We
are very excited to work together with Deluxe in providing mastering services
for CGS screens and promoting CGS systems in the broader market. Our joint
effort will undoubtedly bring even more successes to CGS and deployments of the
system.”
Deluxe Digital
Cinema, or DDC, has a long track of service to global distributors and
exhibitors. Its comprehensive menu of services includes:
n
mastering for
multiple-language 2D or 3D motion pictures;
n
subtitling,
titling and foreign titling;
n
restoration
and preservation solutions; and
n
digital effects such as title-sequence design, motion graphics and 3D
animation.
For additional information on the
Deluxe-China Film partnership, ShowEast attendees can stop by booth #115 on the
ShowEast exhibit floor, where
the companies will be demonstrating the CGS format
through Thursday.
About Deluxe
Deluxe Entertainment Services Group Inc. is
a global leader in media and entertainment services for film, video and online
content, from capture to consumption.
Since 1915, Deluxe has been the trusted
partner for the world’s most successful Hollywood studios, independent film
companies, TV networks, exhibitors, advertisers and others, offering
best-in-class solutions in production, post production, distribution, asset and
workflow management, and new digital solution-based technologies.
With operations in Los Angeles, New York
and around the globe, the company employs nearly 6,000 of the most talented,
highly honored and recognized artists and industry veterans worldwide. Deluxe
is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more
information visit
www.bydeluxe.com
.
About China Film Co. Ltd.
China Film Co. Ltd. (CFC), is the
largest
and most influential
company
in film industry
in China. CFC businesses are divided into four categories—
produc
tion,
distribution, exhibition, cinema-
related
services—which cover a wide spectrum of film-related businesses
.
It has partnerships and joint ventures from
around the world and close business ties with almost all major players in the
industry.
CFGS (Beijing) Co.
Ltd., a subsidiary of CFC, offers premium large-format cinema solutions in the
CGS format to clients world-wide. Based on the success of its proprietary
technologies and business model, there have been 70 CGS theatres built since its
rollout in 2011, in addition to a long list of near-future deployments,
including clients outside greater China.
As a business
partner of CGS, GDC will provide local installation and after-sales services to
CGS clients outside China. GDC is a leading digital cinema service and solution
provider, ranked the first in Asia Pacific and the second in the world.
