Deluxe Digital Cinema, a subsidiary of MacAndrews & Forbes, has expanded its already close working relationship with leading French entertainment business Éclair Group.
The initial relationship was formed in February 2013, when Éclair became Deluxe’s French vendor partner for hard-drive replication. In May 2013, Éclair began providing representation in France for Deluxe’s new theatrical electronic delivery service—Deluxe Connect, which in France is branded as Éclair Box. Supported by HP, the service continues to be rolled out across the country. The latest agreement expands the companies’ relationship to cover other areas of theatrical distribution, including hard-drive remediation for the electronic delivery
The new multi-service agreement also strengthens the partnership by allowing Deluxe and Éclair to cover a much wider range of shared services. The partnership is expected to create a number of other creative and media opportunities in commercials, broadcast and on-demand entertainment. Deluxe and Éclair will share technical and market information and place much emphasis in 2014 on both skills and training within France and the U.K.
“With both our companies having 100 years of experience in the entertainment business, this expanded partnership seemed a natural fit,” said Ken Biggins, managing director of Deluxe Europe. “Our combined expertise and joint commitment to lead in both technology and service for the French creative industry will allow both businesses to grow organically within the ever changing media landscape.”
“The natural partnership between Éclair Group and Deluxe, two companies with a track record of proven innovation, a huge know how and high quality of customer service, will contribute to deliver leading edge solutions to the French market and secure sustained business success for our customers” said Thierry Forsans, Chairman of Eclair group.
Added Éclair’s commercial and marketing director, Sebastien Arlaud: “Deluxe and Éclair group are similar in many ways. We both have a long history of handling valuable content and both work towards the same goals and beliefs. We are international businesses, but we care passionately about local content and local customer needs. This relationship will allow us to better serve all our customers and enhance our industry leading offering.”
