In the company’s third appearance at CinemaCon, CJ 4DPLEX, the world’s first 4D cinema company for feature films, will be showcasing its three newest effects – snow, rainstorm and warm air – for the first time to a public audience. 4DX’s catalogue of standard effects include: motion, water, rain, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The three add-on effects can be installed by 4DX auditoriums around the world to bring their audiences an even more immersive experience when watching realistic scenes involving, for example, floods, explosions, earthquakes, tornados and fires.
At CinemaCon, 4DX will be located in the Augustus Ballroom in Booth #2003. At the booth, convention-goers will be able to experience a mini demo exhibiting all 4DX effects including 3 new add-on effects. 4DX – which is nominated for an Edison Award, to be handed out on April 24 – made a splash in at CinemaCon 2014, announcing its first U.S. theater roll-out via a partnership with AEG to add a 4DX experience to the Regal L.A. LIVE in Los Angeles. Since that installation opened to the public on June 26, Hollywood’s biggest blockbuster hits have been enjoyed by American moviegoers in 4DX, including the latest blockbuster Furious 7. More than 30,000 moviegoers visited 4DX auditorium to experience this movie over Easter Weekend, breaking the cinema’s day-after-day records.
Upcoming titles to be screened in 2015 include Avengers: Age of Ultron, Mad Max: Fury Road, San Andreas,with clips from each to be demoed at the 4DX CinemaCon booth.
4DX executives will be also participating in the below CinemaCon activities:
Monday, April 20: 11:20am – 12:30pm
Panel discussion: “The Three S’s of Immersive Cinema Experience: Sight, Sound and Seats”
Venue: Palace Ballroom III, Emperors Level
Thursday, April 23: 12:30pm - 2:15pm
Luncheon sponsored by 4DX and Variety: “The ‘Independent’ Game: Based on a True Story”
Venue: Octavius Ballroom, Promenade Level
4DX’s presence at the convention will be hand-in-hand with CJ Group’s other futuristic theater technology, ScreenX (Booth #2002A). ScreenX will also be holding demonstration screenings at the AMC Town Square 18. A shuttle from CinemaCon will be provided with a reservation, which can be made here: http://www.eventbrite.com/e/the-most-immersive-cinematic-experience-screenx-tickets-15968504226 4DX currently operates in 170 auditoriums in 33 countries worldwide in partnership with top global exhibitors. Including the first site in the United States at the Regal LA Live Stadium 14 in Los Angeles, 4DX theaters can be found in Mexico, China, Korea, Japan, Russia, Chile, Brazil, Thailand, Indonesia, UAE, Colombia, Ukraine, Taiwan, Vietnam, Venezuela, Guatemala, Bulgaria, Israel, Czech Rep, Croatia, Peru, Poland, Hungary, Philippines, Cambodia, Costa Rica, India, Hong Kong, United Kingdom, Switzerland, Romania, and Turkey with more sites planned.
