Wide Eye Media
(WEM), Ireland’s leading Cinema Advertising Sales House, has announced the award
of a new agreement with Unique Digital to act as primary provider of DCP
production services ongoing.
Following an
industry wide tender process instigated by Wide Eye Media, Unique Digital is to
provide both DCP mastering services and Production process workflow management
tools to the Dublin based Screen Advertising Contractor.
Unique Digital
provides a full service FACT accredited DCP production facility from its
Manchester offices – managing the production and distribution of both pre-show,
featurette and feature productions across the UK, Ireland and mainland Europe.
This new service, aligned to Wide Eye’s existing use of Unique Digital’s
Advertising Accord Campaign Management software, provides an integrated
solution across the business process.
“We are
delighted to extend our working relationship with Unique Digital, we were
looking for a supplier who could deliver
on cost, service, quality and would integrate seamlessly with our scheduling
and ad delivery system, the Unique Digital solution ticked all those
requirements“ commented Eoin Wrixon, CEO of Wide Eye Media.
Mark Stephen,
Director of Sales commented “We are delighted to have been successful with the
WEM DCP Production tender. This new instruction comes on the back of the same
team successfully completing the world’s first global DCP advert distribution
for the UN’s Global Goals initiative; all the hard work the team has been
putting in appears to be coming to fruition.”
He added “Being
able to integrate the DCP Production operation into WEM’s Advertising Accord scheduling
and delivery system provides the client an integrated workflow solution from initial
source materials to the finished article on the big screen. Ultimately our aim
is to provide the tools that simplify the Advertisers route to screen”.
The service
starts immediately.
About Wide
Eye Media
Wide Eye Media
is a cinema advertising company based in Dublin representing cinemas in the
Republic of Ireland and Northern Ireland. Wide Eye Media’s advertising network
includes 479 screens across 71 cinemas nationwide, working with cinema chains
such as IMC, Omniplex, Odeon, Movies@, Gate, Cineworld and Vue. Wide Eye Media
delivers interactive, high impact advertising campaigns to local, national and
global advertisers.
For more
information please contact: 01 960 2620
