Bolivia’s biggest cinema operator
is the first customer in Latin America for Sony’s high-brightness
SRX-R515DS 4K dual projection system for
large screens.Cine
Center has installed a total of four SRX-R515DS systems – with two systems now
operational in the Bolivian capital La Paz and a further pair in Santa Cruz.
Consistent
growth has seen Cine Center established as the market-leading 4K cinema chain
in Bolivia. In total, the forward-looking operator has installed over 50
Sony 4K projectors at sites across La Paz, Santa Cruz, Cochabamba, Quillacollo and Riberalta. Many of Cine Center’s 4K screens
are 3D-ready. In addition, projectors in several of its cinemas are controlled
by
Sony’s Theatre Management System that handles playlists and scheduling
for each screen from an intuitive PC interface.
Cine
Center owner Jordi Chaparro and President of holding company Grentidem Group has
been a longstanding advocate of Sony projection technology: “I first
experienced the astonishing quality of Sony 4K at our Megacine multiplex in
Italy – and since then it’s been the default choice for all our cinemas in
Europe and Latin America.
“Low
running costs and high reliability have already made Sony 4K the perfect
partner for our ambitious expansion plans”, adds Chaparro. “And now with the
arrival of a high-brightness dual projection solution, patrons can enjoy a
truly spectacular experience on our largest screens.”
“Jordi Chaparro has
consistently chosen the most advanced projection technologies for the benefit
of his customers”, notes Enrico Ferrari, Digital Cinema Account Manager, Sony
Professional Solutions Europe. “We’re delighted that Cine Center is leading the
way once again as Latin America’s first customer for our dual 4K projection
system – joining our other customers in the US and Europe who are
enthusiastically adopting the SRX-R515DS as the ideal high-brightness answer
for big screens.”
The best-looking 4K pictures for larger cinema screensThe SRX-R515DS dual 4K projection system combines two
SRX-R515 projectors into a high-brightness, DCI compliant system brings
industry-leading Sony 4K picture quality and contrast in 2D and 3D plus low
ownership costs to mid-sized and larger cinemas.
