Los Angeles—Mar 16, 2006
Digital Cinema Network Service and QuVIS In Co-Marketing Program
Closely following Monday’s announcement of BT’s Systems
Integration contract, Digital Cinema Network Service (DCNS) announced today the
launch of a co-marketing program, designed to allow exhibitors a no-cost way to
select state-of-the-art digital cinema theatre equipment.
The co-marketing program is designed to make it easy for exhibitors to work with
DCNS’ suppliers and manufacturers to choose the equipment they need to begin the
transition from analog to digital. Malcolm Ferris, CEO of DCNS said, “This new
program is designed to allow exhibitors to work with their choice of projector
supplier. As a utility service, the DCNS network is designed with the
flexibility to utilize all brands of DCI-compatible digital projectors currently
available, we are not just another vendor lock-in program. Neither are we tied
in any way to a projector or other equipment manufacturer, nor are we linked to
an existing 35mm film print business or an exhibition or distribution company.
We are a pure utility whose only agenda is to provide the highest level of
digital service technologically possible. We are absolutely committed to that
agenda, and have initiated this program to provide exhibitors the opportunity to
work directly with suppliers of their choice.”
DCNS plans a pilot rollout of its Digital Cinema Network on 3500 screens in
North American beginning later this year following technical demonstrations in
several multiplex theatre sites. Exhibitors are being invited to contact server
and projector suppliers to schedule installations for their theatre sites.
When completed, DCNS will be the most technologically sophisticated digital
cinema network in the world. To ensure DCI-compatibility, interoperability,
scalability, QuVIS have been selected as supplier of core imaging technology.
“QuVIS is proud to participate in this co-marketing program with DCNS,” said
Larry Jacobson, President of the Entertainment Division. “We have worked closely
with the projector manufacturers and the entertainment industry to meet the
digital cinema requirements over the last seven years. DCNS has integrated those
requirements into a terrific overall plan that will benefit exhibitors
enormously. We’re very excited to be a part of it, and invite exhibitors to
contact us directly to discuss participation in the program”.
The rollout of digital cinema is a key initiative to strengthen and grow the
theatrical business. Now is the perfect time for the rollout because the DCNS
Network provides the first digital cinema business solution that clearly and
significantly benefits all parties involved: For exhibitors, the DCNS Network
provides enabling new technologies that will generate enhanced revenue
opportunities and alternatives – and remarkably, at no cost to exhibitors. For
film distributors, the Network significantly reduces distribution costs and
improves efficiencies. For film producers, this new technology offers an
exciting leap beyond the limitations of 35mm film, at lower cost access to the
screen. Most importantly, for movie-going audiences, the DCNS Network provides
significantly better viewing experiences and more in-theatre content options.
DCNS’ unique and comprehensive business solution is the perfect catalyst to
generate all of these important benefits.
Further announcements over the next few weeks will detail additional DCNS’
technology, business and financial partners for this initiative, and communicate
the unique advantages and economic benefits of the DCNS business model for the
industry.
