Cineplace and NEC Display Solutions Debuts Europe’s First RGB Laser Cinema Projector

Leading cinema operator to offer customers latest visual experience with landmark deployment in Braga, Portugal

NEC Display Solutions Europe today announced that its new projection technology, the NC3540LS cinema laser projector, will be installed as part of the brand new Cineplace Nova Arcada entertainment centre, located in Braga, Portugal.

The NC3540LS offers outstanding resolution and, for the first time on any projection system, colours beyond the DCI or Adobe RGB specifications; enabling the creation of more vibrant and stunning pictures than ever before for an unprecedented cinema experience.

The deployment builds on Cineplace’s use of NEC equipment and projectors in several of its locations throughout Portugal, including three NC900Cs, two NC1201Ls and five NC2000s, as well as several digital signage screens. The installation is NEC’s first RGB laser projection system deployment in Europe and the first globally to be incorporated as a permanent feature. It was coordinated in conjunction with NEC approved installation partners Cenário Avançado and Kelonik.

“It is encouraging for the cinema industry that the Cineplace Nova Arcada will incorporate the NC3540LS projector within its facilities. Portugal is a major territory for NEC and was a key reason in our decision to debut the projector with Cineplace. The fact that this will be a permanent installation at a brand-new venue bodes well for both us and cinema attendees now and in the future,” said Mark Kendall, Business Development Digital Cinema at NEC Display Solutions Europe.

"The inclusion of the first RGB laser projector in Europe at our XPlace screen represents for our Group an opportunity to maximize the experience for the cinema-goers. The goal with this project is to provide a state-of-the art visual experience, and to achieve it, the collaboration with NEC was essential due to its know-how and technological excellence in the market. The only thing that we can expect of this project is to bring culture and a high level cinema entertainment experience for Braga and Portugal, which for our company Cineplace, is a market of great importance," added Aquiles Mônaco, CEO of Cineplace.

The new NC3540LS installation was part of the grand opening of the Cineplace Nova Arcada on 13 April 2017.

Sharp NEC Display Solutions, Ltd. Contacts:

Megan Sweeting
PR Executive
NEC UK Ltd., Display Solutions
Tel: +44 (0)7860 927103
Email: megan.sweeting@emea.nec.com

Ann Kjellser
PR Manager EMEA
NEC Display Solutions Europe GmbH
Tel: +46 72 162 87 19
Email: ann.kjellser@emea.nec.com

Kornelia Gruszka
International Account Manager
LEWIS
Tel: + 48 22 372 72 40
Email: kornelia.gruszka@teamlewis.com

NEC Links and Information:

NEC Digital Cinema Projectors

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About Sharp NEC Display Solutions, Ltd.: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, Sharp NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of Sharp NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. Sharp NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. Sharp NEC Display Solutions, Ltd. Directory page Sharp NEC Display Solutions, Ltd. Web Site

About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at www.nec.com.

The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html. NEC Corporation Directory page

About Sharp NEC Display Solutions Europe GmbH: Sharp NEC Display Solutions Europe GmbH is the leading global provider of professional and commercial visual technology and digital signage solutions, owned jointly by Sharp Corporation and NEC Corporation. Sharp NEC Display Solutions offers one of the broadest visual solutions portfolios in the industry, innovating in LCD displays, lamp and laser projectors, dvLED, 8K and 5G technology, collaboration solutions, calibration tools, IoT and AI driven analytics. Sharp NEC Display Solutions is a trusted name and a total solutions provider with strong ties to industry partners, and has a reputation for quality, reliability, and industry-leading customer support with a range of professional service offerings. Serving a wide variety of markets, the organisation’s expertise spans retail, enterprise, education, entertainment, transportation, energy and utility, and more.

For more information, please visit www.sharpnecdisplays.eu.

Sharp NEC Display Solutions Europe GmbH Directory page

About Cineplace: Cineplace operates 81 cinema venues in Portugal distributed by 13 shopping centres. The company belongs to Orient Cinemas Group, a reference Brazilian corporation in the segment of movie exhibition on the market for more than 20 years. Its operation in Portugal is based on the introduction of the latest technology and new concepts for cinema experience, such as 3D projection, large screens with total immersion, laser projection, 360º Dolby Atmos sound and an exclusive Cineplace Blue Diamond space with a cinematic luxurious concept. Cineplace Directory page

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Laser Illumination

Source:

Sharp NEC Display Solutions, Ltd. (Tokyo) NEC Corporation (Tokyo) Sharp NEC Display Solutions Europe GmbH (Munich) Cineplace ()

Countries:

Portugal

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