Allure, A Christie Company (Allure), the market leader in activating brands, environments, and experiences
digitally, will unveil its data-driven, advanced content automation platform
for Digital Signage (DS) to exhibitors June 19th-22nd at CineEurope
2017 in Barcelona, Spain.
Initially introduced in the US at CinemaCon in
February 2017, this exclusive software platform from Allure enables exhibitors,
retailers and other foodservice operations of any form to drive consumer
behavior and revenue by automatically adapting and changing digital content and
messages in real-time in response to any number of business-related factors or
conditions such as; point-of-sale data, inventory levels, ticket sales, guest
demographics, weather feeds, and more. Added to turnkey end-to-end hardware,
software and service availability, Allure digital signage solutions and
integrations enable cinema operators world-wide to identify revenue opportunities,
drive consumer behavior in those directions and improve guest experience
simultaneously.
“Our deployments in the US have been thoroughly
tested and proven to bring an increase in ROI, so we’re excited to unveil this
revolutionary technology to Europe, Middle East, and Africa,” said Craig
Chapin, president of Allure. He continued, “This automated, data-driven Digital
Signage solution leverages multiple data sources and applies pre-established
rules customized to the individual circuit to output digital content that
drives revenue for exhibitors.”
The 26th edition of CineEurope is
expected to bring more than 3000 cinema exhibition and distribution professionals
from Europe, Middle East and Africa (EMEA) and the rest of the world to
Barcelona to view exclusive content from upcoming theatrical releases, get
exposure to the latest cinematic technologies, products, and services, and
network with industry professionals.
For more information, demonstrations, or to express interest in Digital
Signage pilot testing opportunities, please contact Allure at [email protected]. Or visit the
Christie Booth at CineEurope 2017 in Barcelona, Spain (June 19-22, Barcelona
International Convention Center, Main Exhibition Hall – Suite D).