Shochiku Multiplex Theatres,
Ltd. (SMT) and Dolby Laboratories, Inc. (NYSE: DLB) have entered into an
agreement for the first deployment of Dolby Cinema™ theatres in Japan.
The first opening is scheduled for the fall of 2018 with MOVIX Saitama, with
other sites to follow.
As Dolby’s most advanced cinema offering, Dolby Cinema enables richer and
more action-packed storytelling through Dolby Vision™ and Dolby Atmos®.
The combination of Dolby technologies with the design and comfort of the
Dolby Cinema makes audiences feel closer to the onscreen action than ever
before.
While Dolby Atmos technology has been deployed at movie theatres in
Japan, SMT is the first company to bring Dolby Cinema to Japan. The Dolby
Vision projection system, which uses state-of-the-art optics and image
processing, delivers high dynamic range with enhanced color technology and
a contrast ratio that far exceeds that of any other image technology on the
market today. The result is a dramatically different viewing experience that
presents strikingly vivid and realistic images, making viewers feel like they
are inside the movie's world.
“Dolby Cinema is designed to provide the best sound, image and cinematic
environment to bring movies to life,” said Kevin Yeaman, President and CEO
of Dolby Laboratories. “We are thrilled to introduce this spectacular
experience to Japan with Shochiku Multiplex Theatres.”
“We are extremely honored to be the company that introduces Dolby Cinema
for the first time in Japan,” said Kazutaka Akimoto, President &
Representative Director of Shochiku Multiplex Theatres. “As the movie
theatre arm of the Shochiku Group, we are very pleased to be able to offer
this high-quality entertainment experience to our patrons.”
