CJ 4DPLEX, the world's leading cinema
technology company, and Cinepax announced today plans to launch the first two
4DX theaters in Pakistan. The two locations, Ocean Tower Mall in Karachi and
Packages Mall in Lahore, will launch in 2019. The announcement was made at the CineAsia
trade show being held at the Hong Kong Convention & Exhibition Centre,
December 10-13, 2018.
Cinepax’s
flagship location, a 10 screen multiplex, at the Packages Mall, Lahore, will
house the first 4DX theatre in the country. The addition of the 4DX
theatre at the Ocean Tower mall in Karachi will exemplify how Cinepax is pioneering the
worldwide trend on how families interact at the movies as opposed to the
traditional cinema environment.
Overall Cinepax is committed to bring Pakistan
world-class entertainment in order to revitalize the industry and give
consumers’ choice when experiencing cinema. The company believes there is an
experience for everyone, and 4DX changes the way people interact inside the
theatres. Being the first in bringing 4DX to Pakistan elevates
the company to a new level of differentiation and sophistication, in an era of
innovation in cinema technology advancements.
“At Cinepax, we aim to wow our guests by
delivering a state of the art entertainment experience and service excellence
together and CJ 4DPLEX just hit the mark,” said Mariam El Bacha, CEO, Cinepax. “Pakistan deserves to experience the
excitement and reality of CJ 4DPLEX and we couldn’t be prouder to open our
first theatre in our Packages Mall location, which is the biggest multiplex in
Pakistan. Bringing 4DX to Pakistan links our purpose of being Pakistan’s
most favourite entertainment company as well as it enforces our commitment to
the country and its families to deliver a world-class family entertainment
experience.”
“We are working
closely with Cinepax to provide our
premium cinema technology format in an effort that positions them as a leading
cinema exhibitor across Pakistan with a commitment to delivering new and enriching cinema experiences to
customers,” said JongRyul Kim, CEO of CJ
4DPLEX. “We continue to expand our innovative
theatre formats to give audiences worldwide experiences that are unlike anything available in
theatres today.”
About Cinepax
Cinepax Limited
is Pakistan’s leading family entertainment company. Cinepax started
operations in 2006, by reopening the cinema business in Pakistan with its first
site in Jinnah Park, Rawalpindi. Currently is operating through 13
locations and 44 screens with 7,400 seats across 9 cities, becoming the only
cinema chain with a national network.
Cinepax aim to
Pakistan is to ensure that we wow our guests by
delivering a state of the art entertainment experience and service excellence
together. Cinepax’s vision to be the
most favourite entertainment company in Pakistan. Cinepax Limited is looking to
continue its expansion across Pakistan with more screens as well as play
areas/amusements and Family Entertainment Centres.
Cinepax group of
companies also includes, Foot Print, the largest distributors in Pakistan of
English content and represents Universal, Paramount, DreamWorks, Fox; Cineflix,
the digital services arms of Cinepax geared to target 65 million telco
customers recently launched StarzPlay by Cinepax in September 2018; as well as,
Excellency Films, the production joint venture that aims to creates, promotes
and distributes Pakistani content.
About CJ 4DPLEX
CJ 4DPLEX is a
leading, next-generation cinema technology company, headquartered in Seoul with
international offices in Los Angeles and Beijing. The company has created
immersive film technologies for theaters worldwide that include ‘4DX’,
‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that
were never before possible.
4DX provides
moviegoers with an immersive, multi-sensory experience, allowing the audience
to connect with movies through motion, vibration, water, wind, snow, lightning,
scents, and other special effects that enhance the visuals on-screen. Each 4DX
auditorium incorporates motion-based seating synchronized with more than 20
different effects and optimized by a team of skilled editors, maximizing the
feeling of immersion within the movie, beyond the limits of audio and video.
More than 570 Hollywood and local titles have been screened in 4DX. To date,
more than 68,000 4DX seats operate in 587
auditoriums, spanning 61 countries.
ScreenX is the world’s first multi-projection
theater technology used within a theatre setting, marking it as the most
visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers
to go beyond the frame of the movie screen by utilizing a proprietary system
that expands images of feature films and pre-show advertising to the left and
right walls of the theatre, creating an immersive, panoramic, 270-degree
viewing experience. To date, ScreenX has been installed in 184 screens around
the world, including 85 screens in South Korea; 61 screens in China; 11 in
the United States; 5 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2
in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand,
Indonesia, and Israel.
