VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC. With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.
Opening to the public on December 12 in time for the premiere of “Star Wars: The Rise of Skywalker”, VSS-Southern Theatres has gone the extra mile with its renovation – luxury recliners, a full lobby bar, and made-to-order food with in-seat delivery.
“Audiences at our GPX Auditorium can expect an incredible experience from start to finish – the moment they walk in, they will be greeted with our high-end renovation, and they can enjoy the best in immersive movie watching with the help of Christie,” commented Ron Krueger, President and COO of VSS-Southern Theatres. “As long-time partners of Christie, our GPX experience requires the best in motion picture technology and Christie provides this with its RGB laser projection and Vive Audio solutions. It’s great that we can serve fans of the beloved Star Wars franchise the most premium experience for the greatly anticipated film, and for all future films.”
For unrivalled picture quality, the Christie CP4330-RGB pure laser cinema projector brings a premium movie-going experience to Premium Large Format (PLF) and mainstream theaters. All Christie RGB projectors feature CineLife™ electronics and RealLaser solid state illumination, and this compact, all-in-one DCI-compliant projector excels in image quality and operational lifetime while providing a low cost of ownership.
Providing maximum sound quality ‘where every seat is the best seat’, VSS-Southern Theatres has installed Christie’s LA4 line array loudspeakers and S218 LFE Subwoofers for the screen channels, LA4S line array surround channels, and the LA5C line array loudspeakers for the ceiling channels. Christie screen channel loudspeakers combine advanced ribbon driver technology with a unique single form factor line array design to provide greatly enhanced clarity, dramatically reduced distortion and ultra-fast transient response. Christie’s screen channel loudspeakers place sound exactly where it is needed, increasing the optimal listening area up to four times greater than conventional cinema audio systems.
“We’re delighted that long-standing partners such as Southern Theatres continue to rely on Christie cinema technology for their motion picture experience,” explained Susie Beiersdorf, vice president of sales, Americas, at Christie. “The combination of our RGB pure laser cinema projectors and Vive Audio provide a motion picture experience that brings the magic of movies to life. We’re delighted the movie goers of Greensboro will have this experience at the GPX auditorium.”
