Cinema Technology Feb. 07, 2023
Register & Log in

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

Industry Partners

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

# 1938 Baird

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Los Angeles—Aug 18, 2021

Howie Mandel & Super 78 Studios Partner with Metamedia to Deliver the World’s First Interactive Content to Movie Screens

Magic Screen Allows Audiences to Interact with Animated Characters and Celebrities on Movie Screens
MetaMedia, one of the world’s fastest growing entertainment technology companies, and Howie Mandel’s Alevy Productions and Super 78 Studios, an award-winning studio that develops immersive content, today announced a groundbreaking partnership to bring Magic Screen, the world’s first interactive platform for animated and live content, to cinemas and other out-of-home venues around the world.
“Magic Screen is taking immersive technologies to the next level,” said Howie Mandel. “With Magic Screen, our animations that used to take 6 months can now be written, recorded and produced in real time. Thanks to our partners at Super 78, Microsoft and MetaMedia, we’re going to revolutionize the moviegoing experience in a way that will allow trailers, advertisements, gameshows and more to be seen like never before.”
“Following the introduction of digital cinema, 3D, and immersive audio, we view Magic Screen as the next leap forward for cinemas,” said MetaMedia CEO Jason Brenek. “By providing audiences direct access to their favorite characters and celebrities and allowing them to interact alongside fellow fans, the social experience in cinema can continue to be the best place to enjoy entertainment.”
“Magic Screen is a disruptor on a global scale,” said Super 78 CEO Dina Benadon. “Together with Howie Mandel and MetaMedia, Magic Screen is uniquely positioned to be first to market in creating new revenue streams for theaters beyond their traditional model. At Super 78, we’ve produced interactive theme park shows for decades and now with Magic Screen, audiences can engage in custom experiences at local movie theaters.”
“On the road to post-pandemic recovery, the film exhibition business will require new business models and programming,” said Magic Screen General Manager Jay Williams. “All from one location, MetaMedia and Magic Screen will provide consumer-facing interactive original shows, ads, trailers, immersive games and standup comedy events to exhibitors in cities around the world. Magic Screen’s interactive platform is a one-of-a-kind solution that’s available for studios, producers and IP holders to showcase their content and characters to consumers in a truly custom and memorable way. “
Following today’s announcement, the partners will provide Magic Screen entertainment, also called interactives TM, to hundreds of cinemas, starting in major U.S. and Canadian cities in Q4 2021. MetaMedia’s MetaMedia Entertainment Network will serve as the exclusive platform for Geppetto-powered Magic Screen interactives TM. The first phase of the Magic Screen rollout will feature shows from top global theme parks and will include many shows that have not played in the U.S.  Magic Screen will also work with studios and other content creators and celebrities to create short-form interactive content such as live-comedy shows, game shows, trailers, advertisements, and other branded content. This includes providing out-of-home entertainment for private events, parties, education events and corporate events.    
Supported by Microsoft, NVIDIA, Unity and other technology partners, Magic Screen builds on Super 78’s Geppetto, a proprietary live-character animation and show-control system that allows audiences to have individual, unscripted conversations with animated characters. Geppetto, which Super 78 Studios developed over a decade, powers interactive shows in theme parks around the world including Donkey Live! at Universal Studios Singapore, Smurf’s Village Playhouse at MOTIONGATE Theme Park in Dubai and 20,000 Leagues Under the Sea: An Interactive Adventure at Moody Gardens in Texas which was nominated for the first Producers Guild of America (PGA) Innovation Award in 2019.
The MetaMedia Entertainment Network is the world’s first global, cloud-based distribution platform for studios, cinemas and other out-of-home venues. Powered by Microsoft Azure, the MetaMedia service provides for the secure, rapid and cost-saving delivery of live-streamed events, movies and advertising. In addition to Magic Screen interactive content provided by the Super 78 and Alevy Productions partnership, MetaMedia recently expanded its platform to deliver movie DCPs and trailers from major Hollywood Studios to more than 1,000 cinema screens via partnerships with many major global cinema chains. The company also partnered with Harena Data, Inc., a data analytics, league development and player management tool for the esports industry and Encore Live’s Encore Drive-In Nights for live concerts at drive-in venues and select cinemas.
About Magic Screen 
Magic Screen is a joint venture LLC between Super 78 Studios and Howie Mandel’s Alevy Productions.  It was created as a new way for consumers to interact and engage with live content in movie theaters. Magic Screen - The Live Interactive Cinema Experience is powered by Microsoft Azure, NVIDA,Unity and Super 78’s award-winning Geppetto animation control system. 
About Howie Mandel 
Howie Mandel has remained a constant force in show business for more than 30 years and his versatile career has encompassed virtually all aspects of the entertainment spectrum including television, film and stage. Mandel has served for over a decade as a judge on NBC’s hit talent competition series America’s Got Talent. His documentary Howie Mandel But Enough About is currently streaming on Peacock and in July 2021 launched a glasses collection with SEE eyewear. He also currently hosts the Howie Mandel Does Stuff podcast alongside his daughter Jackie and continues to make videos for his 8.7 million followers on Tik Tok. Previously he served as executive producer and host of the CNBC game show Deal or No Deal and has appeared in St. Elsewhere and Bobby’s World, and wrote the 2009 memoir Here’s the Deal: Don’t Touch Me. Mandel has done countless comedy specials both on cable and network television. He also performs as many as 200 stand-up comedy shows each year throughout the U.S. and Canada. 
About Super 78 Studios
Super 78 is a team of award-winning artists and technical innovators who develop and produce entertaining, immersive and educational visual stories and technologies.  With 20+ years of experience, the award winning creative, production and design studio extends well-known brands and intellectual properties into special venues and the experiential marketplace. Super 78 is a producer of media-based theme park attractions for a broad range of global markets including the US, Europe, China, UAE and Singapore.
About Microsoft Azure 
The Azure cloud platform is more than 200 products and cloud services designed to help you bring new solutions to life to solve today’s challenges and create for the future. Build, run and manage applications across multiple clouds, on-premises, and at the edge, with tools and frameworks of your choice.

About MetaMedia Technologies: MetaMedia is an entertainment technology company that creates next-generation technologies and new revenue-generating opportunities for content producers and out-of-home venues. MetaMedia created and launched the MetaMedia Entertainment Network™ the first global, cloud-based distribution platform. Powered by Microsoft Azure, the MetaMedia Entertainment NetworkTM provides for the secure, rapid and cost-effective delivery of movies, live-streamed events, trailers and advertising, and other big-screen programming to cinemas, drive-ins, arenas, and other out-of-home venues. MetaMedia is headquartered in Los Angeles. For more information, please visit  For more information, please visit MetaMedia Technologies Directory page

Share This Page
©Copyright 2003 - 2023 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.