Qube Cinema, a leading provider of end-to-end digital cinema technology solutions, has signed a definitive
agreement to acquire a 100% stake in MetaMedia (MMT Tech, Inc). MetaMedia is North America’s largest
cloud-based content delivery platform to cinemas.
With this acquisition, Qube Wire becomes the world’s largest cinema electronic delivery network with over
5,000 cinemas connected across 51 countries. In the United States, the merged network will provide
coverage to 9 of the top 10 largest cinema chains. Qube will continue to execute MetaMedia’s existing
deployment plans and service its customer agreements.
"The acquisition of MetaMedia is a huge move for Qube’s North American operations," said Harsh Rohatgi,
CEO of Qube Cinema. "MetaMedia’s innovative network has consistently delivered faster, more costeffective solutions for content delivery, saving millions compared to traditional methods. At Qube, we’ve
leveraged this technology to bring Indian feature films to North American cinemas with speed and precision,
expanding the size and number of Indian releases by 3x in the last five years.
With the addition of
MetaMedia, our combined strengths will set a new standard in cinema content delivery for many more
distributors and create unparalleled value for the global movie industry."
For nearly four decades, Qube Cinema has been a trailblazer in the global filmmaking and exhibition
industries. Qube is one of a handful of companies in the world that has developed a DCI-certified digital
cinema server. With a team of about 1,000 employees who are passionate about the domain, Qube
continues to revolutionize cinema exhibition and distribution with cutting-edge, reliable, and cost-effective
solutions. With technology to service the world’s greatest content creators and exhibitors, Qube continues
to introduce innovations to the cinema ecosystem that are reshaping the cinematic experience for
audiences worldwide.
Qube Wire has been growing consistently since launching as a global cloud-based distribution platform in
early 2017. Today, Qube Wire powers the supply chain for many major content distributors, including all
the major Hollywood studios. Qube Wire also delivers over 95% of all the Indian movies released around
the world. With its regional partnerships and automated hard drive duplication hubs, Qube Wire provides
content delivery services to cinemas in 135 countries around the world.
Notably, Qube Wire has enabled a substantial increase in the box office of Indian movies in the United
States. Indian movies are often finished only days before their release, which makes Qube Wire’s fast and
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efficient cloud-based distribution system essential to meet nearly impossible delivery deadlines. Hollywood
studios are noticing how the broadband-based delivery model embraced by MetaMedia and Qube Wire is
a substantial improvement on existing satellite and hard drive fulfillment methods predominantly used in
the United States.
Qube’s office in Los Angeles has a large, robust, and secure hard drive replication and shipping operation.
This office will provide hard drive delivery to cinemas that are not yet connected to the electronic delivery
network, as well as automatic hard drive remediation in the event of network interruptions to the connected
cinemas.
Qube Wire also provides KDM management for many of its customers. Last year, Qube issued more than
2.3 million KDMs to theatres in North America. Qube has a large, well-maintained global Trusted Device
List (TDL), and distributors and exhibitors have a dedicated team of more than 30 people available 24x7 to
resolve issues as they arise.
Mark Waterston, Executive Vice President, Qube Wire, commented “MetaMedia has been a trusted delivery
partner of Qube Wire for a long time, and I have consistently been impressed by their team. I am excited
to see how our combined group can assist the distribution and exhibition communities here in the United
States.”
MetaMedia Founder and Chief Executive Officer Jason Brenek said, “Each year since MetaMedia’s launch
in 2020, we have expanded the size of our North American network and increased the volume of premium
recorded and live content delivered to cinemas. MetaMedia’s acquisition by trusted entertainment industry
leader Qube is the next logical step in our evolution. With global operations in every region around the
world, Qube brings global scale and stability, end-to-end technology solutions for the digital cinema
ecosystem, unparalleled in-house engineering, and support teams with deep expertise in video, audio, and
technology across content production, post-production, and distribution. We look forward to joining the
Qube corporate family and continuing to support our valued studio and cinema partners.”
