Jan. 17, 2019
Register & Log in
Please login again. New Authentication System and User Account Options
We have recently upgraded our login system. An account is not required, but necessary to set your preferences and edit company information. If you have previously registered, you can log in again using the same email address and password. You can reset your password by following the "forgot password?" link on the login page.
You can now log in using your external account from
More services may be added.
for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
When logged in, you can access your
page by clicking on your email address under the DCinemaToday logo.
A login account allows you to request edit permissions for your company listing. This permission is granted on a request basis to authorized employees and business principals. More information on requesting to updating company information is available on the Account Manage page. Once authorized, the companies you can update will be listed in the
section of your Account Manage page.
A login account allows you to set the order of the
tabs on the DCinemaToday Home page. You can set any tab as your default starting tab. To do this, go to the
section of the Account Manage page (Desktop only - not yet ready for the Mobile App.) More user-specific features are under development, so we recommend you log in when possible.
with any questions, feedback, issues, or bug reports .
Log into Account
Companies: North America
Companies: Asia and Pacific
Companies: Latin America
Last 20 News Items
From CineEurope 2018
From CinemaCon 2018
From CineAsia 2017
From ShowEast 2017
Full Press Release
Features and Technologies
Find by Country
RSS News Feeds
is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979,
has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.
offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Christie Home Page
Local Directory Page
Shows & Events
Refresh this page
Cypress, Calif—Feb 6, 2012
Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’
Christie Digital Cinema Projectors Light Up 90-Ft Screens at the “Big Sky” and “The Stars & Stripes”
hey say everything is bigger in Texas, and with the installation of award-winning Christie® digital cinema projectors at two of the Lone Star State’s most popular drive-in theaters, they are now also the brightest. The Big Sky Drive-In in Midland and the Stars and Stripes in Lubbock, both featuring outdoor screens up to 90 ft wide, now offer a superior movie viewing experience thanks to Christie’s DLP Cinema® projectors, which are recognized as the brightest and most powerful in the industry.
“Drive-in theaters have always been a romantic business venture that faced many technical challenges,” noted Craig Sholder, vice president, Entertainment Solutions at Christie. “The limited amount of light that can be projected on the screen from even the most powerful film projectors is not always sufficient to compete with the ambient light of the outdoors. This has often seriously affected the quality of the projected image and undermined the movie-viewing experience for many patrons. Christie projectors are ideally suited for the outdoor environment where ease of operation – especially to focus and scale images – and high brightness levels are critical.”
As a major sponsor of the 12th annual convention for the United Drive-In Theatre Owners Association (UDITOA), February 6 – 9, in Kissimmee, Florida, Christie is partnering with dealers such as Sonic Equipment Company to help lead America’s drive-in theaters into the digital age. Backed by more than 80 years in the exhibition industry, Christie is offering complete, turn-key solutions that include design, consultation, installation and support services. As well, Christie can provide interested customers with 24/7 support and maintenance through its Network Operations Center (NOC), located in Cypress, California.
Among the first drive-ins in the country to “see the light” of digital technology were the Stars & Stripes and the Big Sky drive-ins – the first multi-screen drive-ins in the country. Christie projectors, rated at 30,000 ANSI lumens of brightness, covered their entire screen surfaces with the sharpest digital images ever seen in a drive-in theater.
A Big Improvement at The Big Sky
Big Sky owner Sam Kirkland opened in October 2005 with two screens, both using 35mm projectors. He added a third screen in 2007. Two of Big Sky's three screens are 45 ft by 90ft, with parking spaces for 436 cars and 382 cars; the third screen, at 35 ft by 70 ft, can handle 198 cars. The conversion to Christie digital projectors was done by Sonic Equipment Company, of Iola, Kansas.
“When a drive-in goes to digital movies, it’s a big difference from film, and audiences see the difference immediately,” said Sam Kirkland, owner of The Big Sky. “Our Christie projector gives us a gorgeous picture and our customers love it!”
Lamont Furlow, the 60-year old general manager of Big Sky, whose parents managed a local drive-in theater, recalled that he was virtually born into the movie theater business.
"Directly or indirectly, I've been in the exhibition business all my life, and have a special passion for the drive-in," he said. "I'm not real computer literate, but when we had some initial challenges the first week, we called our Christie representative and he talked us through the situation right over the phone. The show started on time and the entire system has worked beautifully every since!”
Most importantly, Furlow noted, "Now that we're digital, lighting the screen is no longer an issue. Our patrons enjoy even the darkest scenes in a movie.”
In the past, Big Sky also had serious problems getting the picture focused when running 35mm projectors. "With Christie digital projectors, it's now in perfect focus," he said. “My immediate reaction when we showed our first movie in digital was, ‘That can't be my screen!”
He added: “We couldn't be more pleased with our new Christie projectors.”
A Bright Idea at the Stars & Stripes
Ryan Smith had fond childhood memories of working in his grandparents’ indoor theater, as well as nights spent at the local drive-in. In 2003, at the age of 24, he opened the Stars & Stripes Drive-In Theatre with two screens and two used 35mm projectors, assisted by his parents.
Today, with two screens that measured 35 ft by 70 ft, and one measuring 45 ft by 90ft, the earliest lesson he learned about drive-in theaters, said Smith, was that, "you just can't get enough light on those big screens."
Smith selected Christie projectors, financing the cost of the digital conversion himself. Sonic Equipment Company of Iola, Kansas, supervised the installation and helped to train Smith and his staff.
The impact was instantaneous. According to Smith, in the first week they opened, "People noticed that something was different. They realized the picture was brighter. And I was thrilled to provide my customers with ‘indoor-movie’ picture quality."
Smith is now eager to explore the expansion of his business with new kinds of content, such as sporting events, concerts, and cultural performances. "We were always constrained by film," he said. "With digital, there are no limitations. We are very pleased with our Christie projectors.”
“Our customers have all praised the outstanding image quality of Christie digital projectors and we love their ease of use, and their low cost of operation,” said Steve Zimmerman, director of business development at Sonic. “As a Christie certified partner, we look forward to helping America’s drive-ins enter the digital age and bring a new level of entertainment to the next generation of moviegoers and beyond.”
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Managed Services
Christie Digital Cinema
Christie Lobby Solutions
Christie Vive Audio
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit
Christie Directory page
Christie Web Site
About Sonic Equipment Company:
Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation.
Sonic Equipment Company Directory page
Sonic Equipment Company (Iola)
Share this page:
More Christie News:
Jan 14, 2019
Christie CP4325-RGB pure laser projector used to screen Alfonso Cuarón’s Roma in Mexico City
Dec 14, 2018
Pure Enchantment with the Nutcracker in Zaryadye Concert Hall, Courtesy of the Christie CP4325-RGB Pure Laser System
Dec 9, 2018
Thailand’s Major Cineplex Acquires Christie RealLaser Cinema Projectors for Bangkok Multiplexes
Dec 6, 2018
Christie Shapes the Future of Exhibition with an Impressive Presence at CineAsia 2018
Dec 4, 2018
Building on Accelerating Pre-Orders, Christie Formally Launches 2K Versions of Christie Reallaser Family with CP2320-RGB and CP2315-RGB Projector Models
Nov 30, 2018
Lotte Cultureworks Purchases 120 Christie Cinema Projectors for New Cinema Complexes in South Korea, Vietnam and Indonesia
Nov 29, 2018
Vettri Theatres First in India to Deploy Christie CP4325-RGB RealLaser™ Cinema Projector
Nov 13, 2018
Christie Strengthens Association with CineAsia 2018 as Official Projection Provider
Oct 30, 2018
Christie Projectors Illuminating All Three Screens for New York’s Historic and Recently Renovated Bedford Playhouse
Oct 18, 2018
Christie Brings Projection and Audio Expertise to ShowEast 2018
More Sonic Equipment Company News:
Jan 2, 2019
B&B Theatres President Bob Bagby Announces Sale of Sonic Equipment Company
Oct 24, 2017
Sonic Equipment selects CIELO to deliver best-in-class support services to over 1000 screens in the US
Nov 12, 2015
B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
Sep 8, 2015
Sonic Equipment Company Announces Ron Hageman as New Executive Director
May 15, 2015
Sonic Equipment Company Hires Former Wehrenberg Chief Engineer Dan Herron as STL District Tech
Apr 1, 2014
Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
Apr 11, 2013
Business Day to Feature Sonic Equipment
Aug 8, 2012
NATO of Kansas & Missouri Is Proud to Announce Show A Rama 2013
Apr 24, 2012
Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
Apr 19, 2012
The Sunset is Bright in the Digital Conversion Era
©Copyright 2003 - 2019
| Terms of Service
All rights reserved.